Fine wine and beautiful porcelain complement each other. On June 22, 2024, the opening ceremony of Jingdezhen Langjiu Ceramic Art Center was held in Jingdezhen. It is reported that as a platform for ceramic art creation and industry-university-research cooperation, Jingdezhen Langjiu Ceramic Art aims to absorb the nutrients of ceramic art, create value, and empower Langjiu The ultimate quality, the ultimate brand, the ultimate taste.
In order to pursue the ultimate quality and put art and ingenuity into the wine, since 2022, Langjiu has cooperated with the China Ceramics Industry Association to hold two "Langjiu Cup" national ceramic wine vessel creative designs. Competitions and Langjiu Ceramic Art Festival and other activities have been continuously upgraded to build the first ceramic liquor brand in China. Now, the opening of Jingdezhen Langjiu Ceramic Art Center will further inject new momentum into the quality of Langjiu and push the value integration of porcelain and wine to a new height.
As Wu Yueshen, executive vice chairman of the China Ceramics Industry Association, said at the event:
“Jingdezhen’s millennium porcelain capital culture and century-old Langjiu culture complement each other and complement each other, achieving an organic integration. , has built an open, efficient, shared and win-win 'porcelain + wine' cross-border cooperation platform for wine companies, ceramic production companies and ceramic artists, which will definitely promote the high-quality development of the industry. ”
The first "ceramic art creation + industry-university-research" platform in the wine industry, pushing the quality of Langjiu to new heights< /strong>
In the Science and Technology Innovation Service Center of Changnan New District, Jingdezhen, Jingdezhen Langqian Art Ceramics Co., Ltd. is located here, becoming a carrier of the integration of ceramic culture and wine culture: this building covers an area of more than 3,000 square meters. The art center integrates master studio, exhibition area, creation area, tasting area, production area and office area. Every inch of space reveals the ultimate pursuit of aesthetics and strict control of quality. In the creation area, porcelain masters hold carving knives and use clay as paper to outline exquisite patterns; in the tasting area, the beauty of wine and ceramics complement each other.
At the event, Liu Yi, President of Langjiu Group, said that the reason why he settled in Jingdezhen was because there are rich artistic resources and top-notch The cluster of art masters is a national ceramic culture inheritance and innovation experimental zone and an excellent soil for promoting ceramic art:
“Therefore, we carry the mission and pursuit of ‘making the best wine and serving a better life’ Here, I hope to draw nutrients from this fertile soil of ceramic skills and art, and continuously improve the ultimate quality, ultimate brand and ultimate taste of Langjiu.”
Today, we are carrying forward the Chinese ceramic art and Langjiu tradition. The beauty of the fusion of brewing techniques opens the door to the dual development of ceramic art and Langjiu ceramic bottles. At the same time, the Langjiu Ceramic Art Center will further enhance the ultimate quality of Langjiu. as beforeWang Bowei, general manager of Langjiu Co., Ltd., once said that Langjiu has insisted on using ceramic bottles to store Maotai-flavored Langjiu for many years. This is a cultural confidence in the splendid Chinese civilization, and it is also a insistence on the quality of wine stored in ceramic bottles: < /p>
Good wine goes with good utensils, and good porcelain can make the wine more mellow. Just like "beautiful jade nourishes people", the millennium-old porcelain and wine cultures also nourish each other. As the only manor sauce wine stored in pottery bottles, Langjiu's pottery bottles contain secrets of ultimate quality: each pottery bottle is a mobile pottery altar with good air permeability, a microporous mesh structure, and is rich in a variety of Minerals, in the pottery bottle, the wine body continues to mellow and mature into a "living" wine, which is more mellow and soft, and the aroma components become more full and elegant.
In order to make the best porcelain and promote quality, brand and taste throughout the entire chain, Langjiu has built the largest high-end ceramic bottle production base in Asia - Huayi Ceramics - in Hejiang, Luzhou. Wine makes the best wine storage.
At present, the Jingdezhen Langjiu Ceramic Art Center is in operation. While continuously improving the quality of Langjiu, it also injects endless new impetus into the taste of Langjiu, bringing the porcelain wine of "famous teachers, famous wines and famous porcelain" Value integration is pushed to a new level.
The perfect combination of "famous teachers, famous wines and famous porcelain", the "new trinity" of the wine industry! Langjiu creates a model of value integration of porcelain wine
As the number one liquor brand of Chinese ceramics, Langjiu has been continuously polishing its art and ingenuity, leading the integration of ceramics and fine wines, and playing an important role in promoting the traditional Chinese ceramic culture. , Promoting the blending of porcelain and wine has far-reaching influence. Just as at the event, Master He Bingqin, the honorary dean of the Academy of Fine Arts of Jingdezhen University of Ceramics and a master of Chinese ceramic art, said with emotion:
“Langjiu people are not only committed to making good wine culture, but also integrating porcelain wine culture with each other. We will complement each other, work hard for the goal of "New Three Principles" of famous wines, famous porcelain and famous artists, and move forward. I firmly believe that this precious business card will be famous all over the country and even the world."
In order to achieve the "New Three Principles". "Three Principles", Langjiu continues to increase its investment in the porcelain and wine fusion track. In January this year, Langjiu and the China Ceramics Industry Association jointly organized the Langjiu Manor Ceramic Art Festival, inviting hundreds of masters to enter the century-old Langjiu. Nearly 800 ceramic art masterpieces were unveiled at Langjiu Manor on the left bank of the Chishui River. Together with the Chinese Ceramics Industry The association reached a strategic cooperation and established the "Langjiu Ceramic Products Research Center", which is unprecedented in the liquor industry.
At the same time, during the Art Festival, 6 blue and white porcelain pieces created by Master He Bingqin for Langjiu were auctioned for a total of 1.398 million, once again allowing the industry to see the value of "famous teachers, famous wines and famous porcelain" Ceiling and room for imagination.
In February this year, Langjiu launched a new factory construction project next to Longma Winery, with a planned investment of 1.5 billion yuan. It will also plan to build the largest ceramics center in the west to provide a deep integration of ceramics and liquor. new platform.
We have made further progress. Now, the newly completed Jingdezhen Langjiu Ceramics Culture and Art Center helps LangjiuLiquor creates more penetrating products, creates a new model of the integration of Chinese ceramics and Chinese liquor, and dedicates "the taste of Langjiu Manor, the ingenuity of Langjiu people, and the magnanimity of Chinese Lang" in the "form of ceramic aesthetics" world.
