Brick·Project Design - The theme forum on how enterprises can break through under market chaos was successfully held
On the afternoon of April 21, 2019, "Brick·Brick Design—How to Breakthrough for Enterprises under Market Chaos" was hosted by the International Young Designers Association and "Today's Design" magazine, and hosted by Foshan Wuji Culture Communication Co., Ltd. "The theme forum was successfully held at booth 208 of Hall 2 of Tanzhou International Convention and Exhibition Center. This forum has received great attention from within and outside the industry. The event site was also full of guests. Nearly a hundred people from the business community, design community, and industry media attended the forum to discuss the value of design to enterprises.
Forum site
Only inspiration, no conclusion
At the beginning of the forum, Xiao Jiancheng, executive president of the Guangdong Construction Soft Decoration Industry Association and director of the Organizing Committee of Home Furnishing China (Shenzhen) Creative Design Week, delivered an impassioned speech. He said that the ceramic industry is currently experiencing overcapacity, and its excess figures can be described as astronomical figures. However, the inventory of the fabric industry is far less than that of a ceramics company. He pointed out that the number of home furnishing stores in China exceeds 300 million square meters, but now that the country is shrinking funds, it is relatively impossible for companies to release production capacity through the method of increasing investment and increasing expenditure. Also because of the changes in the bourgeoisie and the emergence of self-contained equipment, Designers have begun to stand at the center of the stage. What we are discussing today is the designer market, not the traditional market, and how to solve production capacity through designers.
Xiao Jiancheng
He also said that how ceramic companies solve the last mile problem is also a very thorny issue for ceramic companies. Assuming that the designer cooperates with the enterprise, can the market service and after-sales service keep up? He pointed out that now is the era of case consolidation, so the current visitors to the exhibition are only designers and service providers. In addition, there will not be many customers who place orders immediately at the current exhibition. If there are, they will be concentrated in the exhibition based on previous understanding, and the remaining orders will be generated in the future market. "What we have to do is to maintain popularity at the exhibition and serve customers well. Finally, it is best not to attend lectures, because the so-called masters will not really understand you. The industry should still handle the industry itself. Everything can only be inspired. ," Xiao Jiancheng said.
After the speech, Fengpin set upZhang Aibin, the founder of Jiji, delivered a keynote speech with the theme of "Design + Marketing = Deal". He said that space is not about showing momentum, but about driving force of transaction; space is not about expressing shock, but about imagination; space is not about expressing brand power, but about charisma. In all business strategies and behaviors, everything you do is to help "close the deal", and the same is true for design. All deals are closed not because of how great you are, but because of his decision.
Zhang Aibin
Zhang Aibin's transaction formula
You ask and I answer the design
As the country's largest building materials and home furnishing production area, Foshan faced unprecedented sales pressure and difficulties in 2018, and urgently needed to achieve an industry breakthrough. The original intention of holding this forum is to try to build an exhibition platform, on the one hand, to allow the majority of building materials and home furnishing manufacturers to develop a new display platform, on the other hand, to obtain new sales channels, and to find new profit growth points through cross-border cooperation. During the dialogue session of the forum, Xiao Jiancheng, executive president of the Guangdong Construction Soft Decoration Industry Association/director of the Organizing Committee of Home Furnishing China (Shenzhen) Creative Design Week, Lu Jican, executive president of the International Young Designers Association, Zhang Hailin, founder of Hailin International, and Hao Zhu Guoliang, general manager of Sheng Enterprise First Marketing Center, Mr. Liang Xuanbo, general manager of Camus Ceramics, and Yang Mingtong, chief operating officer of Lamborghini/Unicorn China, served as forum guests to discuss the following topics.
Dialogue guest
Q1: Do you think the designer channel is easy to find? What are the difficulties? Please comment on this phenomenon, or give some reference opinions or suggestions?
Zhang Hailin: I think product positioning is very important, distinguishing between precision and differentiation professionally, and ensuring good service. If you provide good service, designers will naturally have conversations and exchanges with you.
Yang Mingtong: For the designer group, we will solve the intermediate links between service providers and designers. I am a dealer and a manufacturer myself. I invest a lot of energy and money in the designer group every year, but the conversion rate is very low. So what should I do when all companies are investing in the designer group? This is what we have to think about.
Zhu Guoliang: Designer channels are very important nowadaysChannels and industries all want to break through, but where is the key point? The Melco brand also signed more than 20 new customers in the three days of the Tao Expo. Most of them are born in the 80s and 90s. Their ideas are somewhat different from those of their parents. What they need more is a one-stop shop. type of service, so designer channels are extremely important to them at this time.
Liang Xuanbo: Camus Tile spent two years updating equipment and renovating the factory. While we are doing this, we are also thinking about how to use design channels. The reason why we haven't started yet is that we haven't found a good entry point yet. For us, the designer channel is very far away. Whether there is a transaction conversion rate is something we need to consider. But I think that being a designer channel requires carefulness and hard work, and you have to do it slowly and step by step, and you can't rush it.
Lu Jican: I think service is very critical.
Q2: Currently, design weeks are also emerging across the country, or in other words, design weeks have become a trend. President Xiao mentioned the 2019 Shenzhen Creative Design Week. How did you get to know this professional exhibition platform?
Xiao Jiancheng: The real design week comes down to which giants are jointly organizing it. Don’t play with the masters during the design week, but play with the market of little masters. The ones who can really sell ceramic tiles are the thousands of entrepreneurial designers on the verge of life and death. I think that instead of admiring designers, it would be better for you to educate designers. There is currently no interior design major in China. Many interior designers are art majors and they know little about soft furnishings and products. Therefore, we should not cater to them, but should communicate and guide them with designers. Therefore, in the designer market, you must have the determination to become a wealthy family. I firmly believe that the real design week in the future will definitely be the marriage of cross-border giants. They provide the most advanced products, they have the strongest financial background, and they have the strongest With great performance, they have the largest market share, and all designers can worship them. This is the design week we want to do. In addition, Design Week also provides designers with a means of making a living. You see, the value provided by the Milan Exhibition is: follow me, you can have a good time.
Q3: What are your expectations for Design Week? Want to get involved?
Liang Xuanbo: I went to see the Shenzhen Creative Design Week in March this year, and I found that many booths had signs saying "No Dealers Recruited." What they were doing was a design week for pure designers. If I were to participate, I would put my energy into it.
Zhang Hailin: I think designers must put the design into practice when designing. The design needs to be implemented, which requires the designer to have the ability to combine all the parts in order to implement his design plan. As a design capital, Shenzhen may have some of the same ideas as those in Hong Kong and abroad, and it also has resources to access high-end design. We also hope to conduct design exchanges through the window of Shenzhen.
Yang Mingtong: Our company has always wanted to build a material library, among them, the exhibition is a material library for companies to find materials. I think it is enough for design week to become a material library for companies.
Audience
The 2019 Shenzhen Creative Design Week is driven by design, breaking through the traditional exhibition model, paying more attention to space atmosphere, design creativity, artistic beauty, and experience. It integrates design from elements such as color, material, style, and craftsmanship to present a more International, more humane, more mature, more professional and richer interior design solutions and home furnishing trends provide designers and the home building materials industry with more leading, directional and plastic space design solutions and customized solutions. Procurement requirements.
Epilogue
The purpose of this forum is to find the "export + outlet" for us to break through through discussions between elite designers, brand company representatives, exhibitions and associations, and to open up " Through cross-border integration and collision and communication, the construction and ceramics industry can find a breakthrough point, allowing construction and ceramics enterprises to see where confidence and hope lie.
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