Yesterday was May 30, 2019 China (Foshan) International Ceramic Equipment and Materials Exhibition (hereinafter referred to as "2019 China Ceramic Equipment and Materials Exhibition") was held in Tanzhou, Foshan The grand opening of the International Convention and Exhibition Center.
Opening Ceremony
Building ceramics is an industry with low attention, and the upstream industries that provide equipment and raw materials for the building ceramics industry are even less known to consumers, and even some building ceramics Marketing personnel in the enterprise who have little to do with production are not very concerned about and familiar with this upstream industry.
However, how come such an important exhibition lacks the participation of Zhongtao Jun?
For the curious Zhongtao Jun, after eating the eggs, he not only wants to know the chickens that lay the eggs, but also wants to know who provides the chicken feed for the chickens that lay the eggs— —That is, after admiring the ceramic tiles, not only do you want to know more about the companies that produce ceramic tiles, but you also want to know about the equipment and raw materials provided to the companies that produce ceramic tiles.
Without further ado, sitting in the media minibus thoughtfully arranged by the organizer, holding an umbrella thoughtfully prepared by the organizer, Mr. China Ceramics arrived at the 2019 China Ceramics Equipment and Materials Exhibition scene.
What remains unchanged year after year is persistence in innovation
Author: Xiaochun
What attracted the most attention at this China Ceramics Equipment and Materials Exhibition was undoubtedly our new building material - foamed ceramics. It is mainly made from industrial solid waste and has the characteristics of light weight, high strength, waterproof, fireproof, and earthquake resistance. The rise of this type of products has led to the development of related process equipment, which was presented to the public at this exhibition.
Foam ceramic sample piece
1. Foam ceramic smart cloth equipment:
At Donghai Jianeng’s booth, the foamed ceramic intelligent cloth equipment made a debut. This cloth machine can simultaneously cloth three layers without manual smoothing. In addition The scientific intelligent control system has greatly liberated productivity, reducing the number of people from 6 to 2;
2. Foam ceramic production line transmission system:
Xingguang Transmission, as an "expert" in the industry's speed reducers, has independently developed the SNP800 foam ceramic transmission solution in foam ceramics. The power range of the transmission is 0.55- 1.5KW, the maximum output torque reaches 800N.M, which helps the foam ceramic production transmission to be stable and more efficient and energy-saving;
3. Three-layer ultra-wide foam ceramic tunnel kiln:
The three-layer ultra-wide foam ceramic tunnel kiln is one of the DFT series kilns exhibited by Delitai Machinery at this exhibition. It has a higher loading density,The most important thing is that its unique gas and temperature control system can truly achieve: small temperature difference, less heat storage, and low energy consumption, which is fully in line with the development trend of environmental protection and energy saving in the building ceramics industry;
4. Stunning product: Composite foam ceramic:
▲At the Keda booth, a large ceramic plate composite foam ceramic plate used as a projection wall deeply attracted the author's attention. It is attached by a large ceramic plate It is composed of foamed ceramics with a thickness of about 6cm. This is a new building material based on foamed ceramics that also has decorative functions.
▲At Zhongyao’s booth, the author once again saw this type of composite foam ceramics. The difference is that this exhibit is made of 2400×1200×5mm thin plate + 2400 ×1200×10mm composed of foam ceramics.
With the gradual update and maturity of production technology and equipment, the development prospects and application fields of emerging materials such as foamed ceramics have become broader at a speed visible to the naked eye. The author also I look forward to this "young" material with unlimited potential to conquer the next big world in the future.
In addition to foamed ceramics, it is also worth paying attention to the advanced inkjet printing technology, digital glaze spraying technology, new inks, etc. in the production of ceramic large panels. In fact, the products are the most capable It directly embodies the innovation of these technical materials. Please follow the author's lens to the Tanzhou Exhibition to have a quick look.
SacmiExhibiting high-definition inkjet printing of various designs and colors
Itaga’s new ink + mirror polishing technology products
Hope Digital displays a 3200×1200mm ceramic large plate printed by inkjet< /span>
Finally, I would like to sum up my experience at the exhibition in one sentence: the ceramic industry has always been driven by innovation from beginning to end, achieving intelligence and efficiency while being environmentally friendly and energy-saving. Add value to products from the inside out.
Purity of Ceramic Equipment and Materials Exhibition
Author: Yi Ya
Senior media people who have provided promotional services for upstream companies have told the author more than once: Upstream business owners are the purest group of people in this circle. Where does the "purity" it refers to be reflected? First of all, "every household" will only conduct vertical research and development and upgrades for its own advantageous products, unlike some ceramic companies that have as many product categories as they want. Secondly, "purely" lies in the fact that the waiting time of employees is relatively stable (compared to those in downstream ceramic companies) and they will not change jobs easily. Perhaps this is because most of them are technicians, and one technology is only associated with a few equipment and materials companies. enterprise. Furthermore, the "purity", judging from the ceramic equipment and materials exhibitions that the author has participated in over the years, the booths at the exhibitions are really "pure".”, even in a huge booth.
Walking around the pavilion with the guests at the opening ceremony
/booth area × elements
The author learned at today's "Opening Ceremony of the 2019 Foshan International Ceramic Equipment and Materials Exhibition" that the exhibition area is 50,000 square meters, with a total of 5 pavilions. Henlitai's booth in No. 1 "Ceramic Machinery Equipment and Accessories Hall" has the largest booth area; No. 2 "Ceramic Inkjet Technology and New Materials Hall" has larger booths such as Dow Technology, Dahong Glaze, Kanglitai, Hope, and New Materials. The booths of Jingtai and Letao Kilns are all evenly spaced; the booths of Shujiang and Zhongyao in No. 3 "Innovative Technology, Materials and Environmental Protection Hall" are larger; the booths of Sacmi and System in No. 4 "International Hall" The booth area is more prominent, followed by Tao Lixi, Itaga, and Sidi Bente; while Keda, No. 5 "Ceramic Machinery Equipment and Accessories Hall", occupies one-half of the exhibition hall area. The marketing director of a certain ceramic company and the author said at the opening ceremony: There is no doubt that Keda's booth is definitely the largest. I just want to know which hall it will be placed in this year. This year it seems that it is deliberately placing itself in the last hall. , leaving the better position to others.
Booth that highlights the VI image< /p>
A more casual booth in the discussion area
It is obvious that the "hundreds of flowers" booth design of ceramic companies is compared with that of the Ceramic Equipment and Materials Exhibition, even if it is a special booth at the Ceramic Equipment and Materials Exhibition , they are only reflected in the highlighting of the VI image or the addition of a few display screens, or the discussion area is more casual... The rest is more of pure product placement and demonstration, while the other half of the area is the discussion area, and Most of the discussion areas are rows of ordinary tables and chairs. Visitors who are not interested in learning about its products may not be attracted by the design and construction of the booth and approach it.
These half-and-half discussion areas and product areas
" To bring a sense of freshness to visitors and stimulate their curiosity around the booth; then to make visitors feel at home (feeling at home can be given by other human beings); and finally to consider the seating requirements for exploratory activities based on the extension of product functions. ——Forum area, similar to the function of Juhai Technology booth in Hall 5.
In front of the Juhai Technology booth
Adding intentional design under the pure display intention may have a better effect.
/International Mystery × Simplicity
Each major booth in the Ceramic Equipment and Materials Exhibition often has its own special features. In addition to the large size of Keda's booth, all booths have the same format. Another thing is the sense of mystery brought by the exhibitors in the International Pavilion. How mysterious? Such as Tao Lixi. First of all, there is the high "wall" of its booth, and then there is always a group of dark men standing in front of its booth (all dressed in uniform suits and tall and handsome). Furthermore, visitors must be approved and led by Tao Lixi people. Only then can you enter and visit. This sense of mystery is attractive enough, and it seems to be a statement: we are not suitable for everyone to watch.
Tao Lixi’s booth
Of course, mystery is not only brought about by the above "walls", it can also be expressed through the layers of concealment or simplicity of the booth design. For example, the colorful Itaga booth design; for example, the product area of Stywaff, whose appearance is clear at a glance, is relatively hidden. As a product design company, compared with domestic product design companies that mainly display drawings, the drawings are directly pasted Regional displays are made on KT boards with the same size as the ceramic tiles, and then electronic technology products are used to assist the display; LB is also a product design company, and the booth is also clear at a glance, but if the viewer wants to know more, they need to sit down Let’s talk about it later… Perhaps, this is another function besides pure display.
Itaga Peripheral
Stewart, filming inside is prohibited
LB
From the design and construction of each booth at the Ceramic Equipment and Materials Exhibition, I can see the purity of micro-upstream enterprises - this is a random idea of the author.
The essence of marketing is nothing more than being close to human nature
Author: Chan Can
In Brother Chan's mind, the customers of ceramic construction equipment and raw material companies are ceramic construction companies, not individual consumers, and their marketing methods must not be as good as Ceramics enterprises with dealers and individual consumers as customers are rich and vivid.
Generally speaking, the booths of ceramic construction equipment and raw material companies are definitely not as design-focused as those of ceramic construction companies. Specifically, they lack some artistry and home furnishing. Feeling and relaxed atmosphere. This is determined by industry attributes and product attributes, and it is normal. After walking into the 2019 China Ceramics Equipment and Materials Exhibition and quickly visiting several exhibition halls, Brother Chan came to such a conclusion hastily.
It wasn’t until he met several exhibitors that made people’s eyes brighten or warm their hearts that Brother Chan realized that his previous conclusions were not correct, at least not objective. . Because some exhibiting ceramic equipment and raw material companies have also begun to pay great attention to marketing, although their customers are professional and knowledgeable companies without personal emotions, rather than ordinary consumers.
/Pottery machine or raw materials + art, do you have a head start?
In a booth full of technology, the electronic screen on the wall was playing "Where Do We Meet in Life" by Hong Kong female singer Priscilla Chan. Under the background of the beautiful singing, the originally cold machine actually had a somewhat artistic temperament, becoming like a drum set or a projector. This is the charm of music.
Noyi Combustion Control Technology Booth< /p>
Why use old Cantonese songs to enhance the atmosphere? With curiosity, Brother Chan briefly interviewed a young man in this company, and the answer he got was "The boss likes it!" In fact, it is not only his boss who likes it, Brother Chan and his two young colleagues also feel that Very OK. Such a nostalgic feeling is like "a little green among thousands of flowers", which has a unique mood.
In this situation, Brother Chan suddenly remembered a line said by Stephen Chow in the movie "Shaolin Football": "Shaolin Kung Fu plus singing and dancing, you "Have you done anything yet?" This also became the inspiration for the subtitle of this section.
There is also a booth that combines raw materials with classical art.
On a table, next to the tiles that were cut into pieces, there were bottles and cans of color. On the right side of the table, a young lady wearing a cheongsam plays the guzheng gracefully. There is a table not far away with pens, ink, paper and inkstones on it. Several staff members are busy hanging a Chinese painting on the wall. Looking at this posture, are there calligraphers and painters who want to write and paint on the spot? It's a pity that Brother Zen doesn't have time to wait and watch here.
Tianyu Amber New Materials Booth< /p>
I am used to seeing the same marketing techniques used by construction and ceramics companies, which seem to be blooming with flowers but seem to be the same. The construction equipment and raw material companies that originally gave people a simple and unpretentious impression suddenly suddenly Several of the paintings have a sudden change in style, playing with pottery machines or raw materials + art, which is also eye-catching.
/If we were to award the most popular award, these booths would definitely be among the top three!
After walking around for a long time, Brother Chan and his colleagues were a little tired. But after arriving at a warm and loving booth, the feeling of fatigue disappeared and was replaced by comfort and happiness.
This warm and loving place is the Dow Technology booth.
Why is it so warm and loving?
Cake, bread, biscuits, etc., a wide variety of snacks; bananas, plums, cherry tomatoes, lychees, cherries, etc., all kinds of fruits are available ; Coke, Sprite, milk tea, coffee, purified water, etc., all kinds of drinks are available... An extra-long white dining table is filled with delicious food and filled with visitors who eat and drink well; Fixed In the other position, there stood the Dao people who served diligently.
How can such a considerate operation not make people feel warm in their hearts? A person as thin-skinned as Brother Chan couldn't help but greet an employee who looked like the person in charge of food at the Dow Technology Booth: "Your service is definitely the best today."Attentive service! I'm leaving now, but I'll be back later! ”
Dow Technology Booth
Attentive service has gained strong popularity. Brother Chan dares to say that Dow Technology’s booth is the most popular booth in Tanzhou International Convention and Exhibition Center today, probably one of them.
Similarly, there are booths of King Kong Group and Esmagras Itaga Group from Spain, both of which are attracted by gourmet food and restaurants. The layout makes people feel relaxed and comfortable.
King Kong Group Booth
Esmaglass·Italaga Group Booth
There is also a booth. Although it looks very tacky, the marketing method is very down-to-earth and can attract attention.
Henan Zhonglian Booth
After experiencing these unique booths, Brother Chan remembered a sentence: "The essence of marketing is to understand human nature. "Yes, the essence of marketing is nothing more than being close to human nature. The so-called person who wins the hearts of the people wins the market.
Looking at the above cases, whether it is using art to meet the spiritual needs of visitors, or using food and a comfortable environment to meet people's physiological needs and safety needs, and using these needs Achieving a higher level of satisfaction is all about winning people's hearts. Only companies with a thorough understanding of human nature can achieve such successful marketing.
Having written this, I really want to say to those ceramic brands that are innovating for the sake of innovation: quickly stop "copycat marketing" that does not take human nature as the starting point and has no core pursuits. Eye-catching marketing.
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I walked for a day, saw all the way, and ate a lot. To be honest, Mr. China Ceramics really feels a little bit about the 2019 China Ceramics Equipment and Materials Exhibition.
However, everyone must have their own different opinions on this exhibition, which is still in its nascent stage. If you have any different opinions or want to recommend other points of interest, you are welcome to click "Write a Message" in the lower right corner to write down your opinions, or just complain!
