China Ceramics Network NewsOn July 23, “Renewal and Blooming·Gathering Strength” Peer" Huida Ceramics' 2019 mid-year dealer meeting and summer new product launch conference was grandly held at the Lingyi Hotel in Foshan, Guangdong. Yin Kang, Executive President and Yang Chun, Vice President of Huida Sanitary Ware Co., Ltd., Yan Shijie, General Manager of Huida Ceramics Division, Kong Zhiyong, General Manager of Huida Ceramics Foshan Marketing Center, Pei Zhencheng, Deputy Director of Huida Ceramics Division, Huida Ceramics’ major customers Department Director Yun Wenqiang, Huida Ceramics Marketing Director Zhang Gengzeng, Product Department Director Gan Xikun, Huida Ceramics Marketing Team, more than 100 core dealers from all over the country, and national industry media such as NetEase Home, Tencent Home, Sina Home, etc. attended and witnessed for this event.
Photos from the event
Wisdom leads the road to renewal< /p>
The meeting kicked off with the mid-year work review film of Huida Ceramics. At present, the situation in the ceramic industry is grim. Facing the cold winter of the industry, how does Huida Ceramics buck the trend and move forward? At the meeting, Yin Kang, CEO of Huida Sanitary Ware Co., Ltd., delivered a welcome speech, fully affirming and thanking Huida Ceramics for its market performance in the first half of 2019, and at the same time, full of confidence in the second half of 2019. Yin Kang said that as one of the company's core sectors, Huida Ceramics' performance in the first half of the year has achieved a new leap compared with last year. In the second half of the year, the company will focus on product research and development, advertising, and marketing.In terms of support, we will further strengthen our efforts to go through the new cycle and create new brilliance together!
Yin Kang, Executive President of Huida Sanitary Ware Co., Ltd. and Yan Shijie, General Manager of Huida Ceramics Division
37 years is the manifestation of quantitative change to qualitative change, the peak of spirit and connotation, and the leader of wisdom and strategy. . Yang Chun, Vice President of Huida Sanitary Ware Co., Ltd., made a concluding speech at the meeting, expressing recognition of Huida Ceramics' achievements in the first half of 2019 and highly agreeing with Huida Ceramics' strategic deployment in the second half of 2019. At the same time, it also puts forward greater requirements for the development of the second half of 2019 and advocates that dealer friends present here actively explore new channels, give full play to the advantages of the supply chain, strengthen team building, increase brand promotion, and promote innovative activities to adapt to the future market. Change, work together and reach new heights!
Strong winds are blowing, clouds are flying, and warriors are guarding the four directions. In order to provide dealers with clearer planning guidance, Yan Shijie, general manager of Huida Ceramics Division, "summarized the work in the first half of 2019 and made strategic arrangements for the second half of the year." Yan Shijie said: In the second half of the year, we will further strengthen brand awareness and advantages, increase brand publicity, and deepen new strategies - build the brand with high dimensions, seize the market with low dimensions, improve the category structure, and make Huida Ceramics worthy of its brand name. Good product, extra points for Huida!
Kong Zhiyong, general manager of Huida Tile Foshan Marketing Center
Confucius said that the most important thing in business management is to review the past and learn the new. Kong Zhiyong, general manager of Huida Ceramics Foshan Marketing Center, summarized the marketing work in the first half of 2019 and made plans for the second half of the year. Kong Zhiyong said: In the first half of 2019, the marketing center has achieved good results in organizational structure optimization and customer development, product portfolio optimization and display upgrades, event promotion and training investment assistance. In the second half of 2019, the marketing center will further deepen The brand's annual development strategy requires hard work and execution. And in terms of products, displays, activities, and publicity, we will make real efforts to provide customers with better assistance and services.
New product release to renew the power of the brand< /p>
In addition, that morning, Huida Ceramics produced exquisite matte stone, imported large slabs, wood grain, and Chinese ceramic tiles. Huge new products such as boards and porcelain tiles were unveiled by Gan Xikun, director of Huida Ceramics Product Department! The on-site dealers even gave absolute affirmation and praised it one after another.
It is reported that the Huida ceramic tile precision matte stone released this time is the world's first product, and its biggest feature is The glossiness of the product is ≦10°. Under normal light reflection, it will not cause harm to the human body caused by light. The visual effect of the product is warm and delicate, and the tactile effect is like a mirror, smooth and delicate; it has better anti-fouling, anti-slip and wear resistance; the texture is natural and lifelike; it is the best combination of modern antique tiles and marble tiles.
In addition, the new products launched by Huida Tile this time are even more extensive, including 7 interior wall tiles. Sets, 11 types of wood grain bricks, 10 types of precious stone mid-board series, 5 types of 900X1800 stone-colored bricks, 3 types of 1200X2400 imported large slabs, 30 types of three-spar stone series, 60 types of 600X1200MATCH series, and hundreds of new products!
Insights and insights Listen to the voices of Huida people< /p>
At the meeting, focusing on the new products released this time and the product system of Huida Ceramics, the Director of Marketing Department of Huida Ceramics Zhang Gengzeng launched the 2019 Huida Tile Product R&D Forum. Yan Shijie, Gan Xikun, Huizhou Danshui Huida Ceramics Ms. Li Shuhong, Changsha Huida Ceramics Ms. Yan Rong, Shandong Huida Ceramics Mr. Yang Yinliang, Henan Huida Ceramics Mr. Ding Pengfei and family representatives of Huida Ceramics from all over the country shared their views on products and Suggestions and various constructive solutions were proposed! Huida Ceramics is a big family that dares to share and imagine the future. I am very grateful and happy to have such a big family. The editor firmly believes that through sharing, the Huida Ceramics family will become more determined in their choice of original intention and confidence in the Huida brand!
On-site photos of participants
Dr. Yin Hong teaches clarifying the fog of development
What new changes will the market see in the second half of 2019? Where is the way out for terminal dealers? How to take the path of transformation and upgrading? At the meeting, Dr. Yin Hong, PhD in ceramics from South China University of Technology, deputy secretary-general of the China Building and Sanitary Ceramics Association, and secretary-general of the Foshan Ceramics Industry Association, gave a keynote speech on the current industry situation and brand survival, which won high recognition from the dealers present. Yin Hong's humorous and intelligent speech benefited the dealers present a lot and clarified the The direction of development and efforts!
Enabling terminal 818 launched nationwide
With good products, how to sell them is the most concerned issue for terminal dealers. In order to let dealer friends We can achieve great results again in the second half of 2019. The manufacturer has made new planning and support for the Huida Tile Super Brand Day in August 2019 and specially invited Mr. Feng Haifei, the founder and chief corporate consultant of Xinli, to explain the 8.18 Super Brand Day Huida plan!
At the kick-off meeting, the high-spirited Huida soldiers demonstrated their state of readiness! Huida Ceramics' marketing team and the dealers present expressed their confidence and determination to "never stop until the goal is achieved"! Amidst the waves of gearing up and high-spirited slogans, I believe that Huida will achieve a great victory and achieve its mission on this August Super Brand Day!
Years of hard work, never forget the original intention, and accompany you all the way! In the first half of 2019, Huida Ceramics bloomed with new glory, sharing and win-win. In the second half of 2019, Super Brand Day started a new journey of glory, using firm steps to " Forge ahead bravely on the road of "Benefiting China and Reaching the World".
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