From December 5th to 8th, the four-day Guangzhou Design Week 2019 was held grandly in Pazhou! Focusing on the theme of "Fresh!", nearly 1,000 companies and institutions from more than 20 countries in design, art, creativity, materials, home furnishing, intelligence and advanced customization, which are suitable for private residences and new businesses, exhibited "hardcore" exhibitions. , released "New Life, New Species, New Business"! Among them, the performance of the brands settled in the China Ceramics Headquarters Park is eye-catching and has become a highlight of this design week that cannot be ignored.
On the second day of the design feast, Ceramic World reporters followed the China Ceramics Headquarters team to Pazhou and walked into the Guangzhou Design Week to see LA'BOBO ceramic sheets, Living Ceramics, Tino Sanitary Ware, Huapeng Ceramics, and HBI European high-end ceramic tiles Wait for the unique style of the company.
LA'BOBO ceramic sheet | All-ceramic customization + high-quality life
LA'BOBO ceramic sheets are located at 2C08, Hall 2, Poly World Trade Expo Center, Guangzhou. What is displayed is a complete all-ceramic customization for the whole house! BOBO sheets and rock slabs are not only used on walls and floors, but also on cabinets, TV cabinets, bathroom cabinets, island tables, tables, door panels, etc. At the same time, there are a variety of finishing styles to choose from, such as wood grain, cloth grain, marble, etc., and Morandi colors such as mint green, ash pink, and smoky blue make the design of the entire booth more diverse and exciting.
When the reporter came to the booth, although it was almost noon, the scene was still busy. After patiently answering the questions of two young designers, Xiong Jian, general manager of LA'BOBO Ceramic Sheet Brand Center, had the rare opportunity to sit in front of reporters. He said: "In this design week, LA'BOBO advocates a The healthy space concept of the whole house being customized with all porcelain. All customized furniture and space applications on site are made of LA'BOBO sheets and slates. This ceramic material fired at 1200 degrees is moisture-proof, mildew-proof and pest-proof. Formaldehyde-free and other features help humans achieve a truly healthy home life. ”
LA'BOBO has always emphasized the design and application of products, and is committed to R&D and production of "practical + aesthetics";Quality products. Xiong Jian believes that in the future, the industry may not lack large slabs and rock slabs, but it will definitely lack design! Xiong Jian said: "We at LA'BOBO are willing to take the lead in trying various design applications of the product, and implement it for practical use. This is also our current and future goal!"
LA'BOBO ceramic sheets have participated in Design Week for four consecutive years. Xiong Jian said: "Guangzhou Design Week has a large flow of people and can accurately target designers. This is what LA'BOBO values. We hope that China Ceramics Headquarters and the media can also provide more similar precise publicity opportunities."
Perhaps, ceramic sheets and rock slabs are destined to be designed. LA'BOBO's products and applications are loved and sought after by on-site designers.
Living Ceramics | Breakthrough, rebirth
Living Ceramics is located at 6C28, Hall 6, on the third floor of Guangzhou Poly World Trade Expo Center. As a European ceramic tile brand, as soon as you step into the booth, you can feel an exotic, simple and modern style.
Manager Carlos Alba of Living Ceramics told reporters in an interview: "Living Ceramics has always paid great attention to product details, including every detail of the product. We try to create an elegant and quiet atmosphere through the visual look and feel of the product. The living space advocates a simple and simple lifestyle. This is also the brand culture and concept that Living Ceramics wants to convey to the outside world. ”
In this design week, Living Ceramics mainly displays Ductile flexible panels, Kron Tech & Wega Tech, Blanc, and BALANCE. Among them, the Ductile flexible slab is a product that has "high hopes".
Carlos Alba believes: "Ductile flexible large slabs represent a future trend and a new direction for ceramic large slabs."It is understood that although Ductile flexible large slabs have almost the same surface effect as traditional rock slabs, they have higher water absorption and are more likely to be "porcelain tiles" suitable for interior wall decoration. Its advantages are light weight (11 kg/square meter), better toughness, simple operation, convenient processing, and low construction cost (can be paved with cement). Currently there are two specifications: 60x2700MM and 90x2700MM, with a thickness of 6mm.
“The number of visitors is large and the atmosphere of the exhibition is good.” Carlos Alba spoke highly of Guangzhou Design Week. He believed: “The visitors at Design Week are all professionals related to architecture and design, and they are better able to understand products. and what the product expresses.”
In this design week, many brands participated in the China Ceramics Headquarters Park. China Ceramics Headquarters also took this opportunity to actively promote mutual assistance with exhibitors. Hu Haijun, manager of Living Ceramics, expressed his appreciation. He said: The interaction between the park and the merchants has achieved very good results.
Tino Sanitary Ware | Break through the routine and welcome new life
In the grand "design party" of Guangzhou Design Week, in addition to the design and application of products, the "birth" of new materials and new technologies has also become a direction of special concern to professional audiences.
The Austrian Tino bathroom brand, which is committed to creating high-end and dreamy bathroom spaces, made a stunning appearance at the 2019 Guangzhou Design Week with new materials that break the conventional rules - microcrystalline cement and metal series. It uses unique designs and new materials to bring a A perfect collision, and a "spark" was produced.
Lin Jianxin, marketing director of Austrian Tino Bathroom Ware, told reporters: "The design concept of Tino Bathroom Ware's booth is mainly simple and fashionable. It exhibited new materials such as microcrystalline cement and new metals, ingenious designs and various factors. Innovative products created by integrating each other."
"What material is this?" This is the most common sentence people hear at the 4B22 Tino Sanitary Ware booth in Hall 4 of Guangzhou Poly World Trade Expo Center. Everyone is very interested in a gray, cement-like material. According to Lin Jianxin: This is Tino Sanitary Ware and BY Design, a famous American design agency.LLC jointly developed microcrystalline cement, which is composed of ethylene polymer, high-strength cement and particles. It not only has high-strength bonding ability and highly flexible moldability, but also has waterproof performance and corrosion resistance that ordinary cement cannot match. .
In addition, the application of metal materials in the Tino bathroom booth is also a highlight. According to Lin Jianxin: The metal material is also a new material jointly developed by Tino Sanitary Ware and BY Design LLC of the United States. It is a highly flexible, multi-functional and superior high-end material. It can meet the different requirements of various designs and can Used in different decoration and building materials products. The material is 100% organic and can be highly flexible for metal materials to meet different customization requirements and various surface modeling treatments. It has the characteristics of fire protection, waterproof, anti-corrosion, impermeability, long-lasting brightness, high resistance, organic and environmentally friendly.
Tino Bathroom participated in Guangzhou Design Week for the first time and was highly sought after by the professional audience. Lin Jianxin was very happy about this. He said: "Austria Tino Bathroom is known as the 'choice of star hotel bathroom' in Europe. Since entering the domestic market in 2014, it has also experienced the test of numerous hotel projects. If designers and dealers are looking for a mature partner, Tino Bathroom would be a good choice! ”
Huapeng Ceramics | Soft luxury·born
Huapeng Ceramics is located at 1C18, Hall 1, Guangzhou Poly World Trade Expo. It continues the theme of the new exhibition hall of Huapeng Ceramics headquarters that was renovated and opened this year - "Soft Luxury·Born", focusing on the 29 upgraded and unveiled products this year. Soft light 5.0 luxury stone series products.
Huapeng's booth creates a soft feeling through "shape, touch, and light", reflects the luxurious texture through "products, soft furnishings, and materials," and integrates "soft luxury" into the space. In terms of shape design, the design elements of the headquarters exhibition hall are followed, and regular and irregular semicircular curved walls and curved doors are used to create an irregular spatial rhythm. The joints of the exhibition halls are decorated with mirrors to extend the vision. Ceramics and different materials collide and resonate, jointly interpreting a soft and luxurious space.
Huapeng Ceramics' 29° soft light tiles have been widely favored by designers, dealers and consumers for their comfortable, natural, low-key and luxurious spatial effect, and performed well in Guangzhou Design Week.
&ldquo"Design + product" has become the direction of China's design and industrial development, and Huapeng Ceramics has also been exploring the "design-driven industrial upgrading" model. Yao Songrong, general manager of Huapeng Ceramics Marketing Center, said in an interview with reporters at the scene: Huapeng Ceramics We have always insisted on maintaining cooperation with outstanding design institutions at home and abroad, and allowed more designers to participate in the development of Huapeng Ceramics through platforms such as the "Most Beautiful Tile Design Award", "Elite Figures in Design Creation Value", and "Golden Living Award" Come and jointly develop products with Huapeng to create a closed loop of interactive cooperation between the industry and the design community.
It is worth mentioning that the "2019 Golden Living Award-China Living Space Design Annual Ceremony and Top Ten City Sharing Sessions" and ""Meeting" the Most Beautiful-Design-Driven Industry Upgrading Summit Forum and 2019 held in this design week Huapeng Ceramics is an active promoter of three large-scale and far-reaching high-end activities in the design industry, including the "Most Beautiful Ceramic Tile Design Award Achievements Sharing Session" and the "Golden Living Award National Top Ten & National Top 100 Sharing Session". At the "Guangzhou Design Week 2019 Old House Renewal Design Award Ceremony and Forum" held on December 5, Huapeng Ceramics and China Ceramics Headquarters, as caring brand owners of the building+ charity project, jointly received the "loving partner" thank you plaque.
Yao Songrong said: "Products are the core competitiveness of an enterprise, and a beautiful living environment is the common goal of brands and consumers. From product functions to aesthetic propositions to living environment, Huapeng Ceramics desires and actively links various Cross-border activities, I hope that more cross-border forces will participate in the strategic upgrading and brand secondary construction of Huapeng Ceramics in the future.”
HBI European high-end ceramic tiles
"ZOOM" inspiration appears in design week
At booth 1D26 in Hall 1, Floor 1, Poly World Trade Expo, Guangzhou, HBI European high-end ceramic tiles joined hands with Taiwanese design master Zhu Baiyang to make a strong appearance at Guangzhou Design Week, and further enhanced the HBI inspiration pavilion with the theme of "ZOOM in/in ZOOM" It captures the aesthetic expression and conceptual experience of “ZOOM”.
HBI European high-end ceramic tiles have the same idea of "design without borders" as Guangzhou Design Week.Adhering to the core concepts of "Health, Boundless, Innovation", it integrates multiple high-end ceramic tile brands in Europe, including LEA, KUTAHYA, DURSTONE and other brands. At the same time, we work with many of the world's top designers to provide the source of power for product design and creation.
According to Quan Yanqun, HBI’s European high-end ceramic tile market supervision director: “The HBI inspiration pavilion continues the design concept of the LEA brand in Milan Design Week. The front area truly restores the LEA-style customized photo space of Milan Design Week; the back area is Master Zhu Boyang created a design viewing area full of molecular structural elements of contemporary art for the audience. ”
During the design week, HBI also released new products in the "ZOOM" series. This is a new product (Concreto collection series) originally designed by HBI·LEA and Italian designer Fabio November. Inspired by the most distinctive cement material in modern architecture, the artistic form of cement under the microscope gives the space a unique and innovative visual charm. The interactive space experience, the use of popular colors, and the strong fashion impact fully interpret LEA's pursuit of the ultimate brand concept, and once brought an unforgettable eyeball revolution during Milan Design Week.
Quan Yanqun said: Guangzhou Design Week is a large-scale B2B exhibition with the theme of "design + material selection", covering "design, art, fashion, aesthetics, life, real estate" and other fields. The concept of Guangzhou Design Week is consistent with the development positioning of HBI, and it has a positive role in promoting the spread of the HBI brand and the development of designers and decoration channels.
During Guangzhou Design Week, HBI also conducted active docking and interactive promotion with China Ceramics Headquarters. Quan Yanqun believes: "This is an era of mutual benefit and resource sharing. The interactive publicity between the park and enterprises can promote the common development of both parties."
(Corporate contribution)
