China Ceramics Network News How to meet consumers’ expectations for quality life and how to gain insights into new domestic products How does innovation demonstrate the social responsibility of leading companies? Media representatives go on a special journey to find the answers they want.
On January 7, 2020, the New Year Media Exchange Conference with the theme of "2020, Burn Together" and Hengjie's New Domestic Products The quality journey kicked off at the Hengjie Sanitary Ware Foshan Intelligent Manufacturing Base. Nearly thirty media representatives from the public and the industry turned into quality experience officers and walked into the Hengjie Intelligent Production Base to personally explore the quality behind the new domestic products. and innovation.
In 2019, Hengjie performed well and promoted 2019 to become the first year of intelligent manufacturing of new domestic products in the sanitary ware industry.
The new domestic home furnishing brand represented by Hengjie interprets the national trend culture with quality and intelligent manufacturing, and continues to win over young mainstream consumer groups favor. This timely media exchange and quality tour of new domestic products opened a window for in-depth sharing and communication between leading companies of new domestic products and the media through what the media personally saw and heard, and through this window, Chinese consumers can see , what makes the country surge is the quality and innovation pursued by China’s intelligent manufacturing.
Hengjie’s success today is inseparable from the media’s care and support for national brands. Ruan Weihua, senior vice president of marketing of Hengjie Group, said that the media is the backbone of promoting industry progress and the development of new domestic products. Hengjie will continue to cooperate in depth with the media to shape the image of new domestic products and create new products through the media’s communication power, influence and credibility. A new win-win situation for media and enterprises.
In the conference room of Hengjie R&D laboratory, He Zizhen, the brand director of Hengjie Group, and the production and operation headquarters of Hengjie Group - Administration Director Xie Zhenwu shared "dry information" about Hengjie's intelligent manufacturing and innovation with media representatives. In a harmonious and pleasant atmosphere, media representatives actively offered suggestions and suggestions around "national trends", "intelligent manufacturing in China", and "new quality domestic products", and sparks of wisdom frequently collided at the scene.
Build a quality manufacturing system, Hengjie is based on quality
At Hengjie’s intelligent manufacturing base, media representatives saw that Hengjie has not only realized the layout of intelligent manufacturing bases for five major categories , and more importantly, in the intelligent manufacturing of all categories of bathroom products such as smart bathrooms, ceramic sanitary ware, bathroom cabinets, shower rooms, and hardware faucets, a large number of new technologies, new materials, and new processes are used - together they constitute the quality of Hengjie. The manufacturing system has become the cornerstone for new domestic products in sanitary ware to win the trust of consumers.
At the same time, Hengjie integrates intelligent manufacturing and environmental protection, reflecting a good sense of social responsibility. At the Hengjie hardware shower production base, in addition to using many advancedWith advanced equipment, the base was the first in the industry to achieve zero-discharge standards for electroplating wastewater, and was recognized by experts as having reached the "international leading level of clean production."
Focusing on R&D and innovation, Hengjie takes wisdom as its wings
For new domestic products to become the first choice of consumers, technical content is the key.
Hengjie’s innovative exploration makes new domestic products more connotative and brings confidence as a national brand.
At Hengjie, innovation is a systematic breakthrough based on the R&D innovation platform. The Hengjie Laboratory, with a total planned area of more than 4,000 square meters, has been recognized by many authoritative qualifications such as the National CNAS Laboratory, the National Water Efficiency Laboratory, and the "Satellite Plan" laboratory of the well-known foreign third-party testing organization ITS. The Hengjie Laboratory can Conduct testing for all categories of sanitary ware product testing projects. Relying on Hengjie's R&D and innovation platform, nearly a thousand national patents have been issued - they are widely used in the development of new domestic products for sanitary ware, helping consumers achieve a convenient, comfortable and safe quality life.
At the 2019 China Bathroom Quality Conference, which was hosted by major domestic quality inspection agencies and attended by domestic and foreign sanitary ware products,Hengjie has become the only bathroom brand to win the "Boiling Cup" quality gold award in the five categories of bathroom products. It has also won the Evergreen Bathroom Quality Award and the Quality Excellence Enterprise Award, becoming a recognized benchmark for quality and intelligent manufacturing in the industry.
"In this event, we not only completed a quality journey with Hengjie, but more importantly, we personally I have observed and experienced Hengjie’s investment and dedication in intelligent manufacturing and innovation,” said the media representatives who concluded the exchange and quality journey with emotion.
Hengjie believes that the development of new domestic products business requires the joint efforts of enterprises and the media to work hand in hand to achieve steady and long-term progress—— This is also the original intention of the New Year Media Exchange Meeting and Hengjie’s new domestic product quality tour.
Brand is intangible, quality is thoughtful,
Hengjie will work with the media,
Focus on quality and intelligent manufacturing, spread quality energy,
With the attitude of "perseverance and dedication to quality",
Work together to develop new domestic products in 2020,
More trendy, more popular, and more stylish!
(This article is provided by the enterprise)
