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New Pearl signed a strategic cooperation agreement with AAUA (Asian Urban and Architecture Alliance)

Release time:2024-10-29click:0

In order to find new momentum under the new market situation and new development requirements, on March 28, New Pearl Ceramics Group invited Yao Ling, Secretary General of the Asian Design Annual Award and Director and Executive Chairman of AAUA (Asian Urban and Architectural Alliance) Mr. Wang discussed industry development trends with many experts in the construction industry from Guangzhou and Shenzhen. The two parties had in-depth exchanges on architectural ceramics and design, architectural ceramics and the development trends and changes of the construction industry, and formally signed a strategic cooperation agreement.

The architectural experts attending this meeting include: Professor Zhang Nanning, Chairman of the Board of Supervisors of Guangdong Institute of Registered Architects, Dr. Luo Jianhe, Director, Deputy Chief Architect and Party Committee Secretary of South China University of Technology Architectural Design Institute Co., Ltd., Tongcheng Architecture and Building Dreams Mr. You Guoqiang, the founder of Culture, Mr. Zhang Chunliang, general manager of Zhubo Design Co., Ltd.'s architectural studio, Mr. Yang Biao, secretary-general of the Green Prefabricated Committee of Shenzhen Human Settlements Environment Research Association and co-founder of Shenzhuang Intelligent Building Technology Co., Ltd. , Dr. Zhang Wei, deputy director of the Architecture Department of Guangzhou Urban Planning, Survey and Design Institute. Experts learned about new slate products in Guanzhu's exhibition hall and experienced graphene heating tiles on site. Everyone expressed great recognition and appreciation for Xinmingzhu's continuous product innovation, and showed strong interest in the product's cross-border application design.


Ye Delin, Chairman of the New Pearl Group, Peng Xinfeng, Director of the Production and Marketing Committee, Deng Yong, General Manager of the Marketing Management Center, Jian Runtong, General Manager of the R&D and Manufacturing Center, Xie Zelin, General Manager of the First Marketing Center, Chen Fujun, General Manager of the Second Marketing Center, Gao Gao, General Manager of the Market Strategy Management Department Li Ying, dean of Song, Design and Research Institute, Li Yao, marketing director, and Zhao Zhibin, director of the second marketing department, attended the meeting.


At the exchange meeting between the two parties, Li Ying, president of the New Pearl Design Institute, introduced the group's profile to the guests and analyzed the group's future development. She pointed out that under the leadership of Chairman Ye Delin, the group has now developed into a global construction company. It is one of the enterprises with leading comprehensive competitiveness in the ceramic industry, but the current situation is undergoing new changes. The group must achieve "switching from scale and speed to quality and efficiency, from high-speed growth to high-quality innovative development" and achieve " The strategic goal of "Big Country Brand" requires new impetus. Cooperation with the construction industry will be of great significance to the sustainable development of the group, especially the development of the high-end construction engineering market and professional market segments.


Secretary-General of the Asian Design Annual Award and Executive Chairman of the AAUA (Asian Urban and Architectural Alliance) Yao Chaoyang and experts in the architectural field introduced the development trends of cities and architecture and changes in future lifestyles at the meeting, and pointed out that these changes will bring about The architectural ceramics market has brought new requirements and opportunities. It has also made a series of observations and research sharing on the development of the construction industry during the epidemic, and stated that AAUA (Asian Urban and Architectural Alliance) and New Pearl will focus on their respective advantages, starting from collaborative design Organically connect with the manufacturing system to adapt to and jointly promote industrial changes in the construction industry. In 2020, the two parties will cooperate to launch the Mega Art international competition and CDM high-end workshop series plans.


After the experts shared their views, the attending leaders of New Pearl Group conducted in-depth exchanges and discussions with experts on issues closely related to the construction industry and ceramic enterprises. Manager Jian Runtong of the R&D and Manufacturing Center introduced that the new integrated ceramic plate will soon complete the experiment, which can solve the problem of connecting ceramic tiles in construction. Peng Xinfeng, Director of the Production and Marketing Committee, pointed out at the meeting that the group’s high-end products should be applied to architectural design, so that more architects and consumers can experience the group’s graphene heating bricks, foam ceramic tiles and various functional ceramic tiles. Waiting for good products requires both parties to establish a closer docking and communication mechanism in the future to achieve a win-win or even a win-win situation.


Chairman Ye Delin summarized this exchange meeting. He said that he agreed with two views: one is to "closely link corporate products and market needs"; the other is "the trend of future lifestyle must be It will be increasingly closely related to safety, trust, and health." The chairman also said that New Pearl Ceramics Group focuses on the production of ceramic tiles. During its more than 20 years of development, it has invested heavily in product research and development every year and continuously launched industry-leading products. , in future cooperation with architects, New Pearl Ceramics Group will provide the best products and best services to add icing on the cake to designers' projects.


After the exchange meeting, New Pearl Group and AAUA (Asian Urban and Architecture Alliance) signed a strategic cooperation agreement on site. The two parties will cooperate in design docking, project research and product application joint research and development to help New Pearl Group build a high-end industrial ecosystem. , adding new engines to achieve high-quality development of the group!

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