Wang Xiao, chairman of Lion Ceramics Yantai flagship store, started working with Lion Ceramics in 2015. Since then, under the careful management of Wang Xiao and his team, Lion Ceramics Yantai flagship store has continued to expand its business areas, and its operating income has increased by leaps and bounds. At the same time, Lion Ceramics' local popularity and influence have also increased day by day, and it is a good The brand image is deeply rooted in the hearts of the people.
Thoughts determine actions, actions determine life
——His first job after graduating from college was to be a boss
The picture shows the wonderful life silhouette of Mr. Wang Xiao, chairman of Lion Ceramics Yantai Flagship Store
Wang Xiao was born in an ordinary farm family, with neither family background nor financial conditions. You may not believe it when you tell him that he planned to start his own business and become his own boss in his first job after graduating from college.
When the reporter asked him what major he studied in college, the burly man smiled and replied: "I majored in journalism in college."
The reporter asked curiously: "Then why did you not consider finding a job related to journalism after graduation, but just started a business?"
"I am a person who practices sports. I have a wild personality and I don't obey control..."
It turned out that he was a sports student in high school. Because of his excellent performance in sports, he was recommended to the university's journalism department. Perhaps it is because of this experience, coupled with his inherent strong character, that he has developed the foundation of excellent qualities that dare to think, dare to do, and act decisively.
After graduating from college, he hit it off with his wife (who was still his girlfriend at the time) who had the same personality, and together they went to his wife’s hometown of Zibo to start a ceramic tile wholesale business.
This lasted three years. The road to entrepreneurship is never smooth. In the three years of tile wholesale business, after deducting various business expenses and including bank loan interest, they have been in a state of negative income almost every year. Three years later, they were saddled with a debt of 200,000 yuan.
In terms of economic benefits, this entrepreneurial experience may have been relatively unsuccessful; from another perspective, it was rewarding.Manman, looking back on the past, he will always say that this is an indispensable process of accumulating experience and honing quality.
The most fearful thing in the world is "persistence"
——Speaking of his persistence back then, he felt very proud
In 2014, should you continue to start a business, or should you go back to your hometown and find a job to pay off your debts? Wang Xiao and his wife really hesitated for a long time. In the end, due to their personality and their eagerness to pay off their debts, they decided to gamble again.
Although he has been starting a business in a different place, he has always paid attention to the development and changes in his hometown of Yantai. After discussing with his wife, he returned to his hometown in Yantai with a few ceramic tile samples. He happened to catch up with the handover of an affordable housing community. With two samples, he signed up more than a dozen customers at once and tasted the benefits of ceramic tile retail for the first time.
He believed that the large-scale demolition and construction in his hometown of Yantai Economic Development Zone would bring great opportunities to the current ceramic tile business. Therefore, after discussing with his wife, he closed the ceramic tile wholesale store in Zibo and opened a store in his hometown in Yantai to sell ceramic tiles. However, later, no new properties were delivered in the surrounding area for a long time, which lasted for a year or two, which had a huge impact on his business. As a result, their business was once again in dire straits.
“At that time, I couldn’t even pay the monthly store rent of 13,000 to 4,000 yuan, and I might not be able to pay the more than 1,000 yuan monthly tuition for my children’s kindergarten. I had to borrow money... In the end When things were tough, my wife said she wanted to find a job and she had already found a job. I said you should go first and I would hold on for another six months. As a result, properties were handed over one after another in the past six months, and the business picked up. "< /p>
"I have talked with many bosses about success, and what many of them talk about most is persistence. Talking about that experience now seems like an understatement, but it was not easy to persevere at the time, which made me feel very Proud."
Chairman Mao once said: "The only thing the world is afraid of is 'seriousness'. But Wang Xiao's persistence in extreme difficulties can beIt can be said to be a rare kind of seriousness, which can even be expanded to "the most fearful word in the world is 'persistence'".
Behind a successful man there is often an excellent woman
——He has a courageous wife who supports him
It is often said that behind every successful man there is a great woman. Using the word "great" to describe Wang Xiao's wife may be too exaggerated, but the reporter believes that she can bear the word "excellent".
As mentioned earlier, Wang Xiao’s wife has a similar personality to him. In his words, she is “more wild and unruly.”
His wife majored in medicine at university, and her family had already found a job for her in a hospital when she graduated; but due to her personality, she and he soon reached a consensus that she must start a business, so she decisively gave up. With this stable job, I resolutely started a ceramic tile wholesale business with him.
It is precisely because of such a strong backing that his business can be successful.
When his first business venture failed, his wife worked side by side with him and jointly bore the pressure of a debt of 200,000 yuan. The second time he started his business, he was in trouble. His wife bravely helped him share the huge responsibility and found a job before he did. After the initial success in his second entrepreneurial process, he began to fall into his "comfort zone" and often drank and played mahjong with his friends. His weight soared from more than 190 kilograms to more than 240 kilograms. At this time, his wife played an active role, urging him not to stay in his own small world, and encouraging him to go out and see how far the building materials and decoration industry has developed and how successful people run their businesses.
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With his wife's encouragement and encouragement, he fully understood the outside situation and bravely stepped out of his "comfort zone", so he also had plans and actions to expand his business to Yantai City.
The relationship between manufacturers is like a couple, understanding and tolerance are the key
——He has an inseparable feeling for Lion King tiles
The picture shows the Lion Tile Yantai flagship store team photo
Speaking of the strong backing of his wife, the topic between Wang Xiao and the reporter naturally transitioned to the manufacturer relationship, which is described as a husband-wife relationship.
Wang Xiao said frankly that since joining Lion Ceramics in 2015, the headquarters has provided great support to Yantai Lion Flagship Store, truly implementing the purpose of "customer-centric".
The picture shows the market center of Lion Ceramics Marketing Company
One-on-one customized assistance on-site at Yantai flagship store
With the strong support of various departments at the headquarters, especially the market center, Lion Ceramics Yantai Flagship Store has achieved remarkable results in channel expansion and refined transformation, and has promoted the development of new profit models for terminal designer channels and home decoration company channels in multiple dimensions. Build sound. Every time the headquarters came to the store to provide assistance, it was very effective and implemented one by one, allowing him and the team to truly feel the strong execution power of Lion Ceramics and the ultra-high level of control of various major channels.
Of course, no matter how good the relationship between husband and wife is, there will inevitably be some bumps and bruises in their lives together, not to mention the relationship between manufacturers and dealers, which is likened to the relationship between husband and wife.
"I always feel that manufacturers and dealers live the same life as married couples. After getting married, everything between the couple becomes their own family affairs. Shouldn't they communicate without any barriers? It's not terrible if there are problems. At this time, the most important thing is that both parties should be honest with each other, tolerate each other, and communicate fully and without barriers, and only then can the problem be solved. ”
"I think that since we have joined hands, we are not considering a year or two, let alone the profits of one business and two businesses, but we must take a long-term view and insist on making Lion Ceramics and continue to do so. Be bigger and stronger.”
"Thanks to Mr. Liu Bao, Chairman of Lion Group, for his continued attention and support to Lion Tile Yantai Flagship Store. Without his supportWe can't even do this. Please rest assured, Mr. Liu, Lion Tile will definitely continue to develop in Yantai! ”
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The picture shows Mr. Wang Xiao, chairman of Lion Ceramics Yantai flagship store
At the scene of the congratulatory speech at the Lion Ceramics Dealer Summit
When talking about the cooperative relationship with Lion Ceramics, his eyes are full of emotion. For him, after more than four years of working together, the four words "Lion Tile" in Yantai have been closely connected with the two words "Wang Xiao".
Interview notes
He is tall and strong, with a sunny face but a little shy; good at expressing himself, speaking straightforwardly and full of sincerity. This was the first impression Wang Xiao left on reporters.
——Although the epidemic has caused us a lot of losses since February this year, if we can catch up by the autumn, our performance will not have a big impact.
——After the epidemic, many people are very anxious and afraid of selling bricks through live broadcast. In my opinion, there is no need to be afraid of the coming wolf. Ceramic tiles are different from ordinary products in that they still focus on on-site experience. At that time, Jack Ma’s e-commerce didn’t knock us down, so what are we afraid of now?
——When decoration companies cooperate with us, the most important thing is cost-effectiveness. In this channel, everyone's services are very good, and the difference is not big; more importantly, it is necessary to have a good relationship with the designers, because they play a leading role in the process of consuming and purchasing ceramic tiles.
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The picture showsReal scene of Lion Ceramics Yantai flagship store
Whenever talking about the current market situation and ceramic tile management, Wang Xiao’s insights and optimism from time to time left a deep impression on the reporter.
Regarding the future, the reporter believes that relying on his excellent qualities of daring to think and do, acting decisively, and being good at perseverance, the future life of "moving bricks" will be more exciting!
Since the establishment of Lion Ceramics, the general guideline has been to take root of family culture in the company. Over the years, Lion people have always adhered to the concept put forward by Chairman Liu of the Group: "put employees at heart, customers at heart, and society at heart." The three original aspiration of "responsibility is our own responsibility" is the mission of the enterprise. We have repeatedly started from the sense of corporate responsibility and interpreted the social responsibility that a large enterprise should have in the most simple way. In the future, we will continue to join hands with the Lion family members across the country to "give and Starting from the altruistic thinking of "giving is the highest wisdom to obtain wealth", we will achieve success for our families, forge ahead, pioneer and innovate, and spread the Lion King family's cultural operation philosophy to the wider land of China!
