On July 20, the Foshan Tanzhou Ceramics Exhibition officially opened. Hongtao Ceramics has made a dazzling appearance on the world's architectural ceramics trade stage with many new products such as Biyan·Tongti, Vientiane Series, Healthy Bricks, Plus Large Slabs, and 80° Super White Stone.
As one of the national standard-setting corporate brands, Hongtao Ceramics not only adheres to the consistent spirit of craftsmanship of excellence, but also combines the concept of heritage and rebirth of Shiwan ceramics culture with the concept of "national The exhibition was curated with the theme of "Porcelain Everything, Trend to Beauty", and the brand-new fashion brand charm of Hongtao bloomed from the three dimensions of "new, trendy and fun", attracting the attention of many audiences and authoritative media.
360-degree immersive experience
Walking into the original IP Hall 5 area, you can see Hongtao’s exhibition hall at a glance. Four very trendy scenes are presented, the creative display of the 2020 high-end product series, and the collision and blending of different popular colors. Become an "eye-catching" scenery in the exhibition.
The overall exhibition hall remains free and open, and has the characteristics of changing scenery as you move around. Each area combines the use of new elements, such as the book shape that integrates the charm of the product, and restores the real home decoration scene with a 360-degree panoramic view; the rolling mountain and sea shape takes you through the mountains and seas, and explores the rhythm of the combination of Hongtao products and nature. The beauty; the stylish smart electric large-board background wall allows you to feel the modernity of the customized home era... Every meticulous scene setting demonstrates Hongtao Ceramics' brand attitude of interpreting "inheritance and innovation" with heart.
5 eye-catching high-end products
Hongtao Ceramics is a full-category brand. In addition to experiencing the charm of Hongtao's ingenious trendy brands, Hongtao and Biyan·Tongti, Wanxiang Series, Healthy Purifying Bricks, PLUS large slab and 80° super white rock, etc. 5High-end new products have become a well-deserved C-level highlight.
Among them, Hebiyan Tongti adopts the industry's unique digital intelligent cloth system as R&D support, demonstrating Hongtao's return to the study of the essence of bricks and leading the industry into a "full Tongti" "era. The Wanxiang series, which represents the trend, shows the texture of real stone, and the large-sized and multi-material surfaces break the conventional mix and match, giving people a unique feeling visually and making the space stand out. The healthy purifying bricks cater to the healthy living concept of consumers in the post-epidemic era, where they breathe clean.
Different product designs show different tastes. Internet celebrity live broadcast Xiaoli Mi was also attracted by Hongtao products and went into the exhibition hall to broadcast live, crazily calling for Hongtao Ceramics. At the same time, he transformed into a brand planting official, bringing a cloud check-in and planting experience to online audiences.
The number of viewers of the live broadcast exceeded 15,000, and the five new high-looking products have attracted countless fans!
2020 National Trend Interpretation
Young new consumer groups are on the scene, and consumer trends that are popular in China are becoming popular. Hongtao conquers consumers with its fashionable and national style, allowing the audience to enjoy the quintessence of Chinese culture and confidence in a youthful scene and immersive experience.
On site, the Hongtao Ceramics Pavilion became a real HONG people's pavilion, with trigger buttons for participants to check in everywhere.
Cultural and creative gifts full of the cultural characteristics of Shiwan Pottery, creative and interesting somatosensory flip-books, and a 3-meter-high giant win treasure allow visitors to feel the "tide of Hong Pottery" through interaction "The diversity of cultures. Outside the exhibition hall, Hongtao created a unique "national trend" experience for merchants with products + music + dance.
Creative interpretation of win treasure x lion dance x flash mob
Hongtao's youthful and immersive display of national fashion scenes is inseparable from the integration of multiple processes in the product. The superimposition of mold relief, imported fine carving ink and other processes makes Hongtao products become works of art with both texture and connotation. In terms of color, the diversified colors of the products make consumers feel as if they are immersed in a Milan Fashion Week show, and appreciate the fashion style from the color aesthetics of ceramic tiles.
The model catwalk combines product cutting and creative styling, and uses fun circles to attract on-site participants
100% support for cultural and creative industries
Five thousand years of pottery culture carries the sustainable development of Shiwan and its manufacturing industry. Hongtao Ceramics, rooted in Shiwan, a treasure land with a long history and culture of ceramics, injects the connotation of thousands of years of ancient ceramics into its corporate culture and carefully builds a ceramic cultural brand. This is a unique and unusual new path for the development of ceramic brands that Hongtao Ceramics is exploring.
In order to deeply integrate the Shiwan symbol of the brand with the regional cultural heritage, in 2020, Hongtao Ceramics and Modern Decoration jointly launched a large-scale designer cultural-themed interview column "The Context of Design" 》, further spreading Shiwan ceramic culture through the power of design.
Screen design, cultural and creative products area, dessert area, interactive posing of characters and cultural and creative products
At this exhibition, Hongtao used cross-border design x national trend cultural creativity as a new attempt to integrate the distinctive characteristics of Shiwan ceramic culture into the brand image and logo, and produced various VariousThe "trendy play" cultural and creative jewelry uses more dimensional and inclusive cultural and creative measures to create "new touch points" linking traditional culture and modern life, making the essence of Shiwan pottery culture more deeply rooted in the hearts of the people.
Hongtao Ceramics
As a well-known brand in China's architectural ceramics industry, Hongtao adheres to its original aspirations and interprets the brand culture of "intelligent fashion brand" with the most practical steps. Through its appearance at the Tanzhou Ceramics Exhibition in 2020, the brand's impression in the eyes of peers, media and merchants has once again been refreshed. In the future, Hongtao Ceramics will adhere to product innovation, use ceramic tile products as the carrier to convey the brand's precision concept, and use fashion design as the banner to demonstrate the brand's continuous innovation charm.
(This article is provided by the enterprise)
