Many people believe that this year will be a bad year for the economic environment.
But please have faith that there will be times when strong winds and waves break, and sails will sail across the sea.
At the beginning of 2020, Jiangjun Enterprise invested RMB 300 million in one fell swoop to enter the field of rock slabs, building a rock slab R&D and intelligent manufacturing center, an intelligent technology application exhibition hall, and large-scale media investment. It seized the opportunity to seize the opportunity and set sail against the wind.
Spend 300 million to build a slate R&D and intelligent manufacturing center
Jiangjun Enterprise invested 300 million yuan to build a slate R&D and intelligent manufacturing center to upgrade the Zhaoqing production base. It covers an area of more than 1,200 acres and has 8 fully intelligent slate production lines with a daily production capacity of nearly 80,000 square meters. All lines are made of Italian materials. Sacmi Continua+ continuous molding, Modena MDS double-layer kiln, System multi-channel high-definition inkjet machine and other internationally leading production equipment operate in strict accordance with the international quality management system, ensuring quality.
Jiangjun Slate integrates the four major resources of equipment, technology, intelligent manufacturing and design to build unparalleled brand strength. It has top technical design team resources and is in line with international standards in product development and product application design to drive products. Innovation drives brand upgrade and creates a high-end slate brand.
Intelligent Application Technology Exhibition Hall
The Jiangjun Slate Brand Exhibition Center has invested tens of millions of dollars and has a total area of 3,680 square meters. It was designed by the design director of Jiangjun Enterprises. The designer named the project "Yan Space". The designer uses natural laws to express the space. The pattern advocates using rationality to control perceptual space, and cleverly and naturally integrates space function and personality.
In the design of the rock slab exhibition hall, the four major creative points are China's national trend, swimming in the ocean, man and nature, and the source of life. They are all made of rock slab cutting, with extensive use of 3D effects and a full sense of technology. The overall space is based on new Chinese style and Nordic style, with a large flat floor of 360 square meters to create an experiential home space. The large flat floor combines smart home systems and high-quality craftsmanship to realize customized life scenes, and creates multiple functional experience areas to allow customers to pass through multiple functions. This kind of experience area evokes a touching experience journey and adds voice to the product.
Full power, market dominance
The new image advertisements of Jiangjun Slate have been launched one after another. The visually impactful "China Red" image has been deeply rooted in the hearts of the people. It has taken the lead in occupying central landmarks in Foshan such as the Home Furnishing Industry Distribution Center, Foshan Expressway, Lecong, and Longjiang Second Bridge Foshan. , targeted and high-frequency placement, has now entered multiple furniture centers, core main roads and other regional economic important places. The brand exposure has been greatly increased, and more target customer groups have been targeted efficiently and accurately, the market has been opened quickly and accurately, and the market has been effectively expanded. The brand's market coverage establishes the leading position of the slate brand.
Tanzhou International Exhibition
New product launch conference and new product show
The 2020 Foshan Tanzhou International Ceramics Exhibition kicked off grandly. On July 20, Jiangjun Rock Slab held a press conference and new product show for "Jiangjun Rock Decoration Jie Yan" in Tanzhou Hall 3, launching Yu, Yao and Mi three The large series has become extremely popular and has become a beautiful scenery in the Tanzhou International Ceramics Exhibition.
Jiangjun slate integrates a number of top-notch technologies and has an international R&D team. The products have superior physical properties such as fire resistance and high temperature resistance, wear resistance and stain resistance, zero water absorption and zero penetration, NSF certified food grade surface, and impact resistance. It has quickly become the new favorite of many households.
Adhering to product quality and innovative research and development, Jiangjun Slate breaks through conventional size and functional application fields, promotes flexible customization of slate home furnishings, creates a life attitude that coexists design and health, and goes deep into the green and intelligent home furnishing industry to gain more market say. , further consolidate and expand the market performance of slate in the terminal.
Media matrix, strength escort
Jiangjun Slate has invested heavily in media this year, cooperating with CCTV, Baidu, Toutiao, Taocheng Daily, China Ceramics Network and other powerful media to carry out targeted advertising, expand the market influence of Jiangjun Slate, and let the brand gain wider dissemination, while providing strong support and output for end customers’ turnover and safeguarding brand strength.
Know what you do and go far, gather together to forge swords
On August 22, Jiangjun Enterprise held an internal strengthening empowerment training session on "Knowing Action and Going Far, Gathering to Forge Swords". This training was supported by Tan Xiaowen, general manager of marketing of Jiangjun Enterprise. The content mainly focused on the slate production process and Jiangjun slate products. Overview, product marketing and channels, processing applications and other aspects of the systematic development, Mr. Tan introduced the brand positioning and future development direction to the students in a humorous and interactive classroom manner, allowing the students to have an in-depth understanding of Jiangjun slate . At the same time, combined with many years of practical experience, multi-dimensional and in-depth explanations of product channels, marketing strategies and other aspects are provided. The practical courses have won the unanimous recognition of the Slab Division.
Jiangjun Slate continues to make big moves to enhance its brand influence and self-confidence, accelerate its strategic layout in the national market, and promote channel development. With professional R&D and production teams, strong combat capabilities and strategic deployment, we will continue to bring more high-quality products to consumers across the country, bring new models and new opportunities to more partners, and jointly create stone slabs. future!
(This article is provided by the enterprise)
