How does a brand demonstrate the Chinese spirit, Chinese power, and Chinese responsibility?
How can Chinese brands cultivate new opportunities in the crisis and open up new opportunities in the changing situation?
On December 8, 2020, the 6th China Brand Forum sponsored by the People’s Daily, the organ of the Party Central Committee will be held in Beijing to reveal the answer. Hengjie will also be the only representative brand of new domestic products for home furnishings, and will appear at this event together with leading brands such as Huawei, Gree, and Moutai; during the forum, Mr. Ding Wei, CEO of Hengjie Group He will deliver a keynote speechand engage in in-depth, multi-field, and high-level dialogue with guests from government, business, and academia.
National event to promote the growth of Chinese brands
The Chinese Brand Forum is a brand event hosted by the People's Daily at the request of the Propaganda Department of the CPC Central Committee and hosted by the People's Daily under the background of "promoting the transformation from Made in China to Created in China, from Chinese Speed to Chinese Quality, and from Chinese Products to Chinese Brands" Research and solve the current dilemmas and difficulties faced by the development and construction of Chinese brands, introduce and analyze the successful experiences and cases of internationally renowned brands, conduct in-depth discussions and provide suggestions on key issues in the development and construction of Chinese brands, provide important decision-making reference for central leaders, and contribute to the construction of Chinese brands. Provide strong intellectual support and create a good atmosphere of public opinion.
For 2020, the final year of building a moderately prosperous society in all respects and the "13th Five-Year Plan", the holding of the China Brand Forum is even more special. In the face of the epidemic, Chinese brands have bravely shouldered social responsibilities and actively transformed and upgraded, demonstrating their strong professional capabilities, social value, development resilience and innovative vitality. As a high-end communication platform, the China Brand Forum will also actively create a good brand-building ecology and communication environment with a high-end political stance and global perspective, and promote Chinese brands to have more solid and farther footprints on the development path of the new era. Have a stronger influence and pursue the century-old goal with a new attitude.
It is reported that this forum will have the theme of "China's Confidence, Brand Power". Party and state leaders will be invited to attend and deliver speeches. Heads of the Propaganda Department of the CPC Central Committee, National Development and Reform Commission and other ministries and commissions, authoritative experts and scholars in related fields, China Leaders of well-known enterprises and representatives from the media industry will also attend the event to participate in the grand event.
The "2020 Chinese Brand Innovation Cases" will also be announced at this forum.
This award is intended to explore innovative elements in brand building and precipitate Chinese brandsA gold mine of practical knowledge, contributing cutting-edge theories and wonderful brand innovation stories. The organizer of the China Brand Forum stated that in 2020, more outstanding Chinese brands will not only continue to expand the supply of high-quality products and services by adhering to innovation-driven and independent research and development, but also vividly demonstrate the image of leading brands in various industries. At this China Brand Forum, it is worth looking forward to which outstanding brands in the industry can stand out and win the award.
New domestic product benchmark for home furnishings, industry leaders speak out
As the only representative brand in the home furnishing industry, Hengjie's invitation to attend the China Brand Forum also represents its 22 years of persistence and practice of its original intention of "building a benchmark for Chinese brands in the home furnishing industry" and has been widely recognized by the industry and society. .
By strictly focusing on quality management, Hengjie has gone from a single ceramic sanitary ware factory to now having five major categories of collaborative and integrated production and intelligent manufacturing bases and achieving collaborative integration; through the transformation from manufacturing to intelligent manufacturing, Hengjie has continuously launched products that represent the sanitary ware industry. Highly intelligent products provide Chinese families with a better bathroom life experience.
In Hengjie, innovation is a systematic breakthrough based on the R&D innovation platform. Hengjie has a full range of R&D and innovation centers. The Hengjie laboratory has a total area of more than 4,000 square meters and has been recognized by many authoritative qualifications such as the National CNAS Laboratory and the National Water Efficiency Laboratory. Relying on Hengjie's R&D and innovation platform, nearly a thousand national patents have been issued - they are widely used in the development of new domestic products for sanitary ware, helping consumers achieve a healthy, safe, comfortable and convenient life.
In the era of China's economic rise and consumer confidence, Hengjie has become the "most Chinese" sanitary ware brand through professional protection of thousands of Chinese families and sincere communication with China's young mainstream consumer groups. Jie has become one of the new domestic home furnishing brands favored by Chinese consumers.
During the forum, Mr. Ding Wei, CEO of Hengjie Group, will be invited to speak with guests and representatives from government, business, and academia to share Hengjie’s experience in building a new domestic product brand and explore the brand development path.
On the journey from a manufacturing power to a brand power, Chinese brands have always shared the fate of the country and grown with the times, and Hengjie has never been absent on the road to building a benchmark brand.
On December 8, Beijing, China, let us witness "China's Confidence·Brand Power"!
