Overview of the situation of China's ceramic construction in 2020, it can be said to be turbulent. Guangdong Construction Ceramics' "coal-to-gas" transformation is facing a deadline, the "new species" slate is strongly rising, and construction ceramics exports have basically withdrawn from the US market...
In the turbulent market competition, the building and ceramics industry is facing the reshaping of a new ecosystem: on the one hand, the market downturn has made it difficult for the industry to maintain its high growth in the past and is facing a reshuffle; on the other hand, the pan-home panelization New outlets have brought new increments to the industry market.
Analyze industry data and gain insight into industry development. Through collection and sorting, Zhongtaojun has brought you multiple sets of data on rock slabs, companies, and exports in the construction ceramics industry in 2020.
1
Slab data
2020 is called the first year of slate, and information about slate has attracted much attention from the home furnishing industry. Below, please take a look at the latest data such as the proportion of domestic slate production capacity in 2020, the production capacity ranking of production areas, the situation of large-size slate production lines, and the Internet slate search index.
At the "10th National Ceramics People's Conference and 2020 China Ceramics Brand Conference" held on January 11, Miao Bin, President of the China Building and Sanitary Ceramics Association, released the "2020 Ceramics Industry Long March V - China Ceramic Ceramics Production Capacity Survey" "Big data mentions that there are 171 domestic production lines for large slabs, rock slabs, and thin slabs, accounting for 4.98% of the various categories of building ceramics.
Survey data shows that the production capacity of large slabs, rock slabs and thin slabs in each production area is ranked first in Guangdong, second in Gaoan, and third in Sichuan.
According to incomplete statistics from the media, There will be more than 100 new slate lines in China in 2020, which have been built to produce 1200× There are approximately 68 slate production lines with specifications of 2400 (mm) and above. If calculated with a daily production capacity of 7000㎡-10000㎡, the annual production capacity is approximately 200 million square meters (157 million m2-224 million m2).
In addition to the production side, the sales and consumer sides are also paying close attention to rock slabs. 202At the first Golden Rock Award Ceremony of "One Rock and Nine Tripods National Brand Glory" held on December 24, 2021 and the launch ceremony of the "Top Ten Brands of Architectural Sanitary Ceramics" in 2021, Pang Yujia, head of Baidu Home Foshan, shared "Chinese Rock Slabs" Report on Internet User Demand in Ceramic Ceramic Industry". The report shows that In the first three quarters of 2020, the Internet big board + rock board search index was 757543, a year-on-year increase of 199.5%.
2
Enterprise Data
In 2020, Dongpeng, the "big brother in the construction and ceramics industry", was listed on the Shenzhen Stock Exchange and subsequently released the company's first three quarterly financial reports. The financial report shows that Dongpeng Holdings achieved operating income of 4.769 billion yuan in the first three quarters of 2020, a year-on-year decrease of 1.08%, which is attributed to shareholders of listed companies The net profit was 523 million yuan, a year-on-year decrease of 6.96%. In addition, the financial report released by Mona Lisa shows that Mona Lisa achieved operating income of 3.336 billion yuan in the first three quarters of 2020, year-on-year An increase of 24.66%; the net profit attributable to shareholders of listed companies was 379 million yuan, an increase of 24.68% year-on-year. The financial report released by Oceano's parent company Diou Home Furnishing shows that Diou Home Furnishing achieved operating income of 3.967 billion yuan in the first three quarters of 2020. A year-on-year decrease of 3.30%; net profit attributable to the parent company decreased by 4.90% year-on-year to 405 million yuan. Although the "Three Tile Masters" have not yet disclosed their fourth quarter financial report for 2020, their results in the first three quarters are already very impressive.
The revenue of individual listed companies can only reflect the operating conditions of leading companies. So what is the revenue and profit of the main business of the construction ceramics industry above designated size? Data disclosed by the National Bureau of Statistics and the China Building Materials Federation show that from January to November 2020, the main business revenue of the construction ceramics industry above designated size totaled 281.748 billion yuan, an increase from the same period last year1.6%. Among them, the main business income of the construction ceramics industry above designated size in November 2020 was 31.078 billion yuan, an increase from the revenue in October 2020 (30.131 billion yuan).
From January to November 2020, the total profit of the construction ceramics industry above designated size accumulated to 17.766 billion yuan, a year-on-year increase of 1.23%; sales The profit margin was 6.31%, a year-on-year decrease of 0.02 percentage points. In terms of losses, the cumulative losses of loss-making enterprises in 2020 this year were 968 million yuan, a year-on-year decrease of 26 million yuan or 2.62%.
From the data point of view, the revenue and profits of enterprises above designated size have achieved double growth. On the other hand, industry associations have also shared information about the suspension of production, bankruptcy, and operating losses of ceramic enterprises in 2020.
Fan Ruixin, deputy secretary-general of the China Ceramics Industry Association, pointed out in the "Development of my country's Ceramic Industry in 2020" that from January to October 2020, there were 1,094 construction ceramics companies nationwide, a decrease of 66 from 1,160 in 2019. ;The number of loss-making enterprises was 178, 3 more than in 2019. About 70 companies have completely suspended production in 2020. Between 2017 and 2020, 185 companies disappeared and 381 production lines were scrapped.
From January to October 2020, 1,094 architectural ceramics companies achieved revenue of 250.67 billion yuan, an increase of 0.36%; a total profit of 15.64 billion yuan, an increase of 1.55%; the sales profit margin was 6.2%; The number of loss-making enterprises is 178, 3 more than in 2019; the proportion of loss-making enterprises was 16.2%.
According to incomplete statistics, From January to November, a total of 44 ceramic companies across the country declared bankruptcy. Among them, Guangdong has the largest number of bankrupt ceramic companies, with 27 in total, mainly concentrated in Foshan (7) and Qingyuan (13); followed by Shandong (5) and Jiangxi (5). All bankrupt ceramic companies in Shandong are concentrated in Zibo. production area.
3
Export data
On January 14, the State Council Information Office held a press conference. Li Kuiwen, spokesperson of the General Administration of Customs and Director of the Statistics and Analysis Department, introduced that in 2020, my country became the only major economy in the world to achieve positive growth in trade in goods. The total import and export value reached 32.16 trillion yuan, an increase of 1.9% over 2019. Among them, exports were 17.93 trillion yuan, an increase of 4%; imports were 14.23 trillion yuan, a decrease of 0.7%; the trade surplus was 3.7 trillion yuan, an increase of 27.4%.
In such a proud foreign trade report card, the export of ceramic products has also made a considerable contribution. On January 14, the General Administration of Customs announced the volume table of key national import and export commodities in December and January-December 2020. Among them, the export volume of ceramic products in December 2020 was 1.865 million tons, with an export value of 21.29 billion yuan. The cumulative export volume of ceramic products from January to December 2020 reached 17.677 million tons, a decrease of 16.7% compared with the same period in 2019 (21.221 million tons) ;The cumulative export value of ceramic products from January to December 2020 was 173.65 billion yuan, an increase of 0.1 compared with 2019 (173.51 billion yuan) %.
Although the export volume of the major categories of ceramic products has gained good news of a 0.1% increase, the export volume and export volume of architectural ceramics still remain in a state of decline. According to the latest import and export statistics released by the General Administration of Customs in November 2020, the export volume of construction ceramics from January to November 2020 was 11.74 million tons, a year-on-year decrease of 20%, and the decline was greater than that from January to October. 1.6 percentage points narrower; The export volume of construction ceramics from January to November 2020 was 38,524.35 million yuan, a year-on-year decrease of 10.4%, and the decline rate was 1.8 percentage points narrower than that from January to October.
According to the above data, it can be seen: The average export price of ceramic tiles from January to 11 in 2020 was US$6.56/square meter , an increase of 11% compared with US$5.91/square meter in 2019. In the face of sharp decline in export volume and low export volume,Under the premise of increasing, the average unit price of exports still maintains a substantial increase, especially in the first 11 months of 2020. There has even been a situation where export volume and export value have declined simultaneously, but the unit price still increased by 11%. This shows that my country's main export market for ceramic tiles is gradually shifting from the original mid- to low-end to the mid-to-high end.
