2021 "Tao Xing China" National Ceramic Tile Bathroom Market Survey
[Chengdu Station] Issue 1
On May 20, the 2021 "Tao Xing China" National Tile and Bathroom Market Survey, sponsored by the China Building Decoration Materials Association and hosted by China Ceramics Network, officially kicked off in Chengdu, Sichuan.
Previously, China Ceramics Network had held a grand launch meeting of the "Tao Xing China" national ceramic tile and sanitary ware market survey in Foshan, inviting marketing directors, marketing managers or representatives from more than 20 ceramic companies and brands to attend. (Click "More than 20 brand representatives were present to witness, what project launch would be so sensational?" for details)
Today, through open inspections, unannounced visits, and stranger visits, the 6-person investigation team of China Ceramics Network's "Tao Xing China" has a general understanding of the Chengdu ceramic tile market.
Next, they will conduct in-depth investigationsin Chengdu and Chongqing, striving to present the most realistic ceramic tile market situation.
Why does China Ceramics Network launch the "Tao Xing China" national ceramic tile and sanitary ware market survey?
Human society has entered the "Internet + Big Data" era, and data has penetrated into every industry and business functional area and has become an important production factor. It is no exaggeration to say that at present and in the future, if you cannot pass the data barrier, you will not be able to pass the era barrier.
In recent years, affected by the national macro-policy and the impact, integration and transformation of the pan-home furnishing field, the market channels of the ceramic industry have developed.Great changes have taken place, from the traditional retail channel dominated by dealers, to a situation where dealers, designers, engineering and procurement, home decoration, decoration and other channels pay equal attention to each other. At the same time, dealers' retail channels are also undergoing changes, with their retail market share shrinking and no fixed strategy for new retail sales of ceramic tiles. The proportion of other channels has gradually increased with changes in national policies and consumer demand. In addition, the brand concentration in the ceramic industry is getting higher and higher, and the importance of channel sinking has become increasingly prominent.
Under this situation, correctly analyzing the changes in market channels, exploring consumer needs, exploring ceramic tile consumption trends, and changing corresponding marketing strategies and tactics are issues that every ceramic company and brand should consider carefully. The basis for guiding ceramic companies and brands to make market decisions is terminal market big data.
Based on this background, China Ceramics Network has upgraded and renamed the "Terminal Market Research" that has been carried out for three years to "'Taoxing China' National Tile and Bathroom Market Survey", and plans to visit more than 20 first- and second-tier cities every year and cover surrounding areas. of third, fourth and fifth tier cities. The purpose of this project is:
Collect big data on the national ceramic tile and sanitary ware market through truly objective market research and establish a Chinese ceramic market database; while achieving brand promotion for brands, cultivating business and attracting investment, and building communication bridges with manufacturers, we carefully observe the ceramic industry Market decision-making and strategic play, establish and analyze front-line market databases such as dealers, engineering and procurement, decoration companies, consumers, etc., to provide data support for the marketing strategic decisions of ceramic companies and brands.
Specifically: the first is to help ceramic brands and dealers do a good job in publicity; the second is to help ceramic brands educate dealers, cultivate business, complete part of the investment promotion work, and at the same time listen to the voices of dealers and build a network of ceramic brand dealers. bridge; the third is to investigate the big data of the ceramic tile terminal market, do a good job in data collection and analysis, and establish market channels and consumer terminal databases; the fourth is to investigate the market decisions and strategic deployments of the ceramic industry and brands, and observe market trends and behaviors in the ceramic industry.
Through the "Tao Xing China" national ceramic tile and sanitary ware market survey, China Ceramics Network will obtain more than 160 indicators and analyze them, and form the most important result of the project every year - a white paper, which will be grandly released at the end of the year and the beginning of the year. knowledge sharing platform; during the course of the project, the "Tao Xing China" investigation team will also write and publish in real time market status and analysis, person interviews, etc.article.
Stay tuned!
