On July 20, 2021, the much-anticipated Foshan Tanzhou Exhibition kicked off in the midsummer of July. The opening ceremony of unprecedented scale and fiery scenes completely broke through the haze of the epidemic in Guangzhou. At this exhibition, Emeishan Jintao brought its new crystal diamond slate, tactile slate (digital engraved glaze), core thin slate, Morandi color slate and engineered slate to booth 403C in Hall 4. The booth was extremely popular. .
At the Tanzhou Exhibition in the same period last year, Emeishan Golden Pottery Slabs participated in the exhibition for the first time, demonstrating its company's R&D and manufacturing capabilities with its "large size" and "super flat" phenomenon. On April 18, Emeishan Golden Ceramics｜KIMS Slate Slate's over 4,000㎡ all-rock exhibition hall was completed in Foshan International Ceramics and Bathroom City. It will serve as the global marketing center for KIMS slate slabs, and 2.5mm core thin slate and 3.0mm touch rock will be launched simultaneously. Board, once again attracted the attention of the industry and dealers signed contracts.
Nearly a hundred products of Jintao are stunning at Tanzhou Exhibition
Full process, multiple specifications, multiple thicknesses
At this Tanzhou Exhibition, its KIMS slate slabs, with a new design positioning of young, fashionable and international styles, displayed its "complete all-rock system" products, with 4 major series, 5 thicknesses, and 6 Nearly a hundred new products of large sizes and 7 craftsmanships were unveiled, attracting many dealers, designers, engineering customers, media people, prospective customers and domestic and foreign peers to come for tasting and negotiation.
First live broadcast viewing of the exhibition
Traffic reached 96,000
On the first day of the launch, YOYO, the anchor of Tencent Home Smart Manufacturing Alliance, and Luo Cijun, the R&D director of Emeishan Jintao, collaborated for the first time to provide online audiences with a close-up live broadcast. The nearly 40-minute live broadcast had a lot of traffic. Up to 96,000. To watch the replay, please click on the video link below.
Emeishan gold pottery rock slabs are extraordinary
Both of its major brands have won awards
Top 3 brands of decorative slate,
Top 3 Brand Award for Kitchen and Bathroom Countertop Slabs
At the same time, congratulatory applause came from Guangzhou, 40 kilometers away from Tanzhou. KIMS slate and Ebi ancient rock respectively won the "Decorative Slate TO" at the 2021 China Construction Expo (Guangzhou).P3 Brand" and "TOP3 Kitchen and Bathroom Countertop Stone Slab Brand" awards. It reveals the brand status of Emeishan Jintao in the field of slate slabs.
Emeishan Golden Pottery Slab
Become the China Building Materials Circulation Association
Vice Chairman Unit of Interior Design Committee
On the afternoon of the same day, the founding meeting of the Interior Design Committee of the China Building Materials Circulation Association was held grandly in Nanhai, Foshan. Emeishan Jintao Slate was awarded the "Vice Chairman Unit", and the group's deputy general manager Li Xiaogang was hired as the vice chairman of the "Interior Design Committee" . Emeishan Jintao pays attention to design and respects design more. It empowers brand development with design and gives the brand wings to fly.
On the second day of the exhibition, a delegation led by Zhong Liangsheng, President of Huizhou Zhanjiang Design Force, entered the Emeishan Golden Pottery Slab Exhibition Hall to experience the texture and charm of the Golden Pottery Slate products up close. Yin Tianbao, Creative Director of Emeishan Gold Pottery Design, explained the product story throughout the process and conducted on-site design exchanges. Designers gave high praise to Emeishan Jintao's tactile slate, Morandi slate and core thin slate. In particular, the unique material expression of tactile rock slabs, which look like wood and cloth, are no longer limited to the original understanding of rock slabs, giving designers greater room for imagination in creation.
What products did Emeishan Jintao bring this time to attract so much attention? The editor will take you to appreciate it together.
Morandi Colors
Young Fashion
Since the birth of slate, due to the limitations of production technology and application, slate products have been monopolized by a single color palette of black, white and gray. This phenomenon has gradually been broken. In recent years, the Morandi color system, which has been popular in the field of ordinary ceramic tiles, is favored by designers and young users. Now it has spread to slate, giving slate more fashionable, younger and more cutting-edge application possibilities.
Emeishan Jintao's new Morandi color slate is not only a new "high-end color", but also a rich range of colored slates, mainly 3mm and 6mm thick. 11 models are displayed this time, Emeishan There are 36 types of gold pottery, which can be easily and freely matched. They are widely used in background walls, customized parapets, refrigerator doors, customized home spaces, kitchen and bathroom door panels, etc.
Crystal Diamond Slab
Brand new
Since this year, the application of crystalline glaze in slate has gradually been recognized by consumers. However, due to the high technical threshold, there are only a few companies with the ability to produce it. Emeishan gilt pottery slate is different from the whole surface crystal distribution on the market. It adopts the dry grain underglaze crystal distribution process. The crystals are distributed along the grain and accurately positioned, making the texture and texture of the slate closer to the effect of natural stone. When the light is refracted through the crystals of the crystal diamond plate and enters the line of sight, it is as dazzling as a diamond shining.
Tactile rock slab
Texture and warmth
Tactile rock slabs with three-dimensional effects are very technically difficult. In April 2021, Emeishan Jintao was the first to develop and mass-produce 6mm and 3mm digital carving glazes (digital molds) - Touching Rock The board has passed the authoritative appraisal by the expert group of Guangdong Ceramics Association and reached the domestic leading level. Today, there are only a handful of companies in the world that use digital mold technology on 3mm ultra-thin rock slabs.
Emeishan Golden Pottery has developed and produced digital carving glazes (digital molds) of different colors with various effects including wood grain, stone grain, cloth grain, leather grain, etc. - tactile slate products, and they are truly imitating both visually and tactilely. Stone like stone, imitation wood like wood, imitation cloth like cloth...
Ultra-thin rock slab
Thinner, big difference
Emeishan Golden Pottery Slabs exhibited 3mm ultra-thin slate slabs including digital matte fine dry particles, digital carving glaze (digital mold), metal rollers and other processes.
3mm ultra-thin rock slab is one of the thinnest rock slab thicknesses currently popular in the industry. Emeishan Jintao Slab has ultra-hardness and ultra-high toughness. The 3mm ultra-thin rock slab is mass-produced and has many technological effects as mentioned above. The thickness of Emeishan Jintao ultra-thin rock slabs is not limited to 3mm. In April this year, we also released and mass-produced a series of 2.5mm ultra-thin rock slabs to expand the use of ultra-thin slabs.
In addition to the above-mentioned series of products, we brought four products with difficult hair colors: cloisonné, crystal amethyst, ambilight, and Prada green to this exhibition, showing blue, purple, and black. The bright effect of black, green and greener reflects the important technical core of color control.
Cloisonne, Crystal Purple Jade, Ambilight, Prada Green
In addition, through the comparison of many different processes and different sizes, it shows that Emeishan Jintao Slate, as a rock slab R&D and manufacturing demonstration enterprise with the most complete process and R&D glaze line, has the strength to create more different textures and Rock slab products that meet market demand.
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KIMS multi-process rock slab
New specifications, “tile-like” slate
Let more consumers use rock slabs
For a long time, slate has been considered a new species and defined as a new dark horse for cross-border applications. However, it is difficult for end consumers to pay for it, and it is difficult for major brands to increase sales. With the development of slate, the "tile-based" slate is now a boon to consumers. Compared with ordinary ceramic tiles, the problems caused by excessive specifications are difficult to install into homes, high processing and paving costs, troublesome transportation, and high floor prices of slate slabs, which have always restricted the popularity of slate slabs.
As a result, the 800×2600mm ceiling-to-ceiling background wall slate has reached a climax of development, but the market for more floor-to-ceiling tiles is still traditional ceramic tiles. Emeishan Jintao has launched a new 1200*1200mm slate product, which allows dealers to feel the convenience of service and allows more consumers to enjoy the benefits of high-quality slate.
1200×1200mm new specification rock slab
The newly launched 1200×1200mm specification rock slab that can be floor-mounted and can be infinitely connected. This specification will greatly reduce the high cost of intermediate links such as transportation and paving, and cater to the needs of a larger end market.
In addition, Emeishan gilded ceramic slate slabs have also launched engineering-customized specifications of 1000×2700×6/9mm and 1000×3000×6/9mm, which can be used in a wide range of engineering fields.
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New marketing model
Send samples, help with design, help with training, and apply for decoration
With its strong slate production strength and service capabilities, Emeishan Jintao slate has fully blossomed in home customization, background walls, home appliances, suspended ceilings, ceramic tiles and other channels.
In terms of marketing, the current Emeishan Golden Pottery Slate investment is mainly focused on specialty stores, and a city-wide protection policy is implemented. A complete set of dealer assistance policies has been formulated; the decoration store has a dedicated design team to help with the design; the business school provides systematic training to help dealers learn to sell slates; the construction of a specialty store can also reimburse decoration expenses.
In view of the problem of slate landing in the terminal, it is currently being solved through cooperation with third-party professional institutions, which will promote the slate to a broader market in the future.
