Hot Comments·Issue 1
Foshan, known as the "Manufacturing Capital", has been featured on CCTV again. The one that represents Foshan on CCTV this time is ceramics that can be called the business card of Foshan city——
As March 15, 2022 is approaching, the "Foshan Standard" series of promotional videos will be broadcast on China Central Radio and Television (CCTV-1 "News 30 Minutes" column at about 12:32, CCTV-4 "National Memory" 》column aired at about 20:28), seven local Foshan enterprises, Midea, Vanhe, Jiajia, Jianyi, Mona Lisa, Eagle Brand, and Wrigley, made a wonderful appearance on behalf of Foshan Manufacturing, showing "Foshan standards" to the people across the country. brand image and tell the “Foshan Standard” and Foshan manufacturing story well.
What is “Foshan Standard”? In layman’s terms, they are the “top students” selected by the Foshan Municipal Government for consumers from products made in Foshan. The purpose of its implementation is "to thoroughly implement the decisions and arrangements of the Party Central Committee, the State Council, the Provincial Party Committee, and the Provincial Government on promoting high-quality development, focusing on improving the quality and efficiency of development" and "to enhance the quality competitiveness of the manufacturing industry and enhance the reputation of Foshan manufacturing." and influence”.
Since the "Foshan Standard" work was officially launched in October 2020,After collection and evaluation, Foshan officially released two batches of "Foshan Standard" products in July and December 2021 respectively: The first batch covers the three industries of home appliances, ceramics and sanitary ware, with a total of 56 products from 37 companies selected; the second batch covers eight major fields including home appliances, ceramics, sanitary ware and aluminum profiles, with 70 products from 41 companies selected.
What are the conditions for product declaration of “Foshan Standard”? For ceramic tile products whose origin is most valued in Guangdong, what are the origin conditions for applying for "Foshan Standard" products?
On August 10, 2021, the "Foshan Municipal Market Supervision and Administration Bureau issued"Notice on Application for Standard Products") stipulates 6 application conditions (see the figure below):
In fact, in the "Notice of Foshan Municipal Market Supervision and Administration Bureau on Carrying out Foshan Standard Product Declaration" issued on November 12, 2020, the product origin declaration conditions are stated as "the declared product production address is within the administrative area of Foshan City" "of.
In the "Supplementary Notice of the Foshan Municipal Administration for Market Regulation on the Declaration Conditions for Foshan Standard Products" issued on December 1, 2020, "the production address of the declared product is within the administrative area of Foshan City" was changed to "the declared product The production address is within the administrative area of Foshan City, or the reporting enterprise is a headquarters enterprise, and the R&D, marketing and after-sales service of the declared products are all the responsibility of the reporting enterprise, and integrated management of standards, quality, and brand is implemented, and quality issues of the declared products are handled uniformly."
It was not until the release of the "Foshan Municipal Market Supervision and Administration Bureau's Notice on Carrying out the Application for Foshan Standard Products in the Second Half of 2021" that this condition was upgraded to two conditions, namely "the production address of the declared product is in the administrative area of Foshan City" Within the company, or the applying enterprise is a headquarters enterprise, the marketing and after-sales service of the declared products shall be the responsibility of the applying enterprise, and the integrated management of standards, quality, and brand shall be implemented, and the quality issues of the declared products shall be handled uniformly.” and “The owner of the trademark used in the declared products is Foshan City. For enterprises registered within the country, the trademark owner is the reporting enterprise or the headquarters enterprise."
It is not difficult to see that initially only ceramic tiles with production addresses within the administrative area of Foshan City were eligible to apply for "Foshan Standard" products. If the "Foshan Standard" products are evaluated strictly according to this condition, it means that the ceramic tiles rated as "Foshan Standard" products must be pure Guangdong bricks produced in Foshan.
Later, the conditions changed, which meant that the ceramic tiles rated as "Foshan Standard" products were only ceramic tiles produced by the Foshan brand, and there was no guarantee that they were produced in Foshan.
Of course, “or the applying enterprise is a headquarters enterprise, and the marketing and after-sales service of the declared products are all the responsibility of the applying enterprise, and the integrated management of standards, quality, and brand is implemented.The supplementary conditions of "handling and unified handling of declared product quality issues" will prompt ceramic companies that have been awarded "Foshan Standard" products to strengthen management in terms of standards, quality, brand, etc.
It is understood that"Foshan Standard" products adopt a unified special logo to enhance product recognition, and innovatively use 3D codes based on consumption habits. Consumers can quickly query key indicator information of product standards by scanning the code, and truly understand the product's advantages. In He, you can also use 3D codes to protect consumer rights, which greatly improves the consumer experience.
In order to protect the rights and interests of consumers and make them "worry-free", Foshan strengthens the rights protection of "Foshan Standard" products and implements the trinity of consumer rights protection measures of "seven days of no-reason returns + fund advance compensation + product liability insurance" , realize rapid rights protection, increase the credit of "Foshan standard" products, boost market confidence, and promote the safe consumption of Foshan standard products. In addition, "Foshan Standard" products adopt a unified special logo to enhance product recognition, and innovatively use 3D codes based on consumption habits. Consumers can quickly query the key indicator information of product standards by scanning the code, and truly understand the advantages of the product. They can also use 3D codes to Code to protect consumer rights and greatly improve the consumer experience.
With such strong measures to protect it, the future of "Foshan Standard" products is promising. It is understood that Mona Lisa, which was rated as a "Foshan Standard" product last year, has already tasted the benefits. The brand's market acceptance has increased significantly, and sales have increased by more than 30% year-on-year.
However, compared with products in other industries, ceramic tiles have their own unique attributes: first, it is difficult to distinguish quality without the use of measuring tools and instruments; second, it is difficult to see the application effect before paving; third, Even for a long time after paving, it is difficult to find potential quality problems or various other potential problems caused by improper paving.
Therefore, "seven days of no-reason returns + fund advance compensation + product liability insurance" still cannot solve the after-sales problems of ceramic tiles selected as "Foshan Standard" products.
Only when ceramic companies that are rated as "Foshan Standard" products stick to their original aspirations and unswervingly strengthen management in terms of standards, quality, brand, etc. can they bring "Foshan Standard" to production areas outside Foshan and produce products in other places. Foshan good ceramic tiles with the same high quality as Guangdong bricks; at the same time, we must have an altruistic heart and truly serve customers, especially the delivery of finished products.Only by providing services and solving their pain points in purchasing and laying ceramic tiles can consumers believe that brand means credibility and guarantee, and that "Foshan Standard" products are equivalent to pure Guangdong bricks of excellent quality.
