Professional focus, stick to the original intention
Accumulation and continuous innovation
June college entrance examination season
It is also the season for Wei Luo people to learn and empower
June 15th - June 16th
Chasing Light Special Training Camp-Hangzhou Station is launched as scheduled
East China regional agent team gathers in Hangzhou
Fully open the road to brand pursuit
Redefine and start again
Comprehensive learning·Chasing your shining self
At the beginning of the meeting, Zhang Shuang, deputy general manager of the marketing department, gave a speech to encourage the students. Mr. Zhang analyzed the current market situation and development trends, emphasized the importance of building a learning organization, and said that everyone needs to continue to learn Only by improving can we better meet the changing market and better serve the newly upgraded consumer groups. I hope that everyone will devote themselves to learning, continue to improve, create the core differentiation of terminal sales, and apply it to daily work to become an excellent salesperson. Elite, providing consumers with better quality ecological and healthy living aesthetic space solutions.
▲Deputy General Manager of Marketing Department-Zhang Shuang
Strengthening capabilities·New product marketing + sales skills
In order to let the students have a deeper understanding of the Vero brand, Shu Xianhong, the regional director of Vero Eco Brick, led everyone to understand the "Vero Brand Development", covering industry trends, brand development, brand strength, regional development and other related content , leading everyone to have an in-depth understanding of "Vero Eco Bricks, which has been focusing on ecological and healthy tiles for 20 years."
▲Regional Director-Shu Xianhong< /p>
Since this year, Vero ecological bricks have launched a series of new products such as "original soft light bricks", "secret matte bricks", "shimmer rainforest", and "native wood grain". It can be said that new products The launched product series will greatly enrich the product matrix of Vero Eco Bricks and supplement the missing product types. In order to improve the students' professionalism and marketing capabilities of the products, the Light Chasing Special Training Camp-Hangzhou Zhante Organization. Dealers conducted all-round improvement training on home decoration styles and applications, product knowledge, product function test operations, etc. Teacher Zhang Guangchao explained professional product knowledge and technical points in easy-to-understand language, and gave detailed answers and answers to dealers' questions. The professional advice will benefit the dealers present and leave with a satisfying experience.
▲Teacher Zhang interacts with students/new product explanation< /span>
In view of the weak sales ability of new products, Teacher Zhang gave the students a lesson on "Standard Sales Process of New Products". Through the 9 steps of "welcoming", "following", "asking", "guiding", "sitting", "calculating", "drawing", "retaining" and "sending", classroom interaction, case demonstrations and on-site simulation exercises, etc. A variety of methods were used to allow students to immerse themselves in the role. After Teacher Zhang’s wonderful explanation in simple and in-depth terms, everyone was deeply aware of the many skills of new product sales!
▲New product walkthrough interaction
With the foundation of product knowledge, we also need the blessing of sales skills. Hangzhou store manager Zheng Miaoqing brought the course "Customer Transaction Skills". Based on many years of terminal marketing experience, store manager Zheng used a set of practical tips full of practical information. Sales skills, decipher the secrets of customer transactions, and fundamentally improve terminal marketing capabilities. The entire training processHigh energy, students listen attentively and take notes carefully and attentively.
▲Hangzhou store manager Zheng Miaoqing< /p>
Advance with the times and play with Douyin’s “Douyin” traffic
In the new media operation training, Teacher Liu Yang shared a course with the theme of "Short Video Shooting Explanation", combining the core keys of breakthrough, positioning, content, fan increase, monetization, and operation to teach Douyin account establishment. Blue V certification provides systematic training topics from script design to video editing and shooting, store establishment to live broadcast implementation. It also combines practical case analysis, practical guidance, question answering and other methods to ensure that students learn quickly and achieve success. Improve the operational level and use Douyin to generate traffic.
▲Students are listening carefully to the Douyin operation course< /span>
At the end of the training session, awards were given to the outstanding students of this special training camp, fully affirming their outstanding performance during the training process!
▲Deputy General Manager of the Marketing Department Zhang Shuang issued graduation certificates to the students< /span>
▲Wang Sheng, deputy general manager of the brand, presented awards to outstanding teams
Since its establishment, Vero Eco-Brick Business School has always adhered to the principle of "perseverance, daring to be the first, learning from others' strengths, and achieving win-win cooperation"o;'s concept promotes the continuous transformation of the Vero ecological brick brand and the national agent system, leading industry changes. In 2022, we will support the vigorous development of ecological and healthy ceramic tiles with a more high-spirited attitude of struggle and fuller enthusiasm for work.
