China Ceramics Network News Stick to the mission, never forget the original intention, and create the most powerful brand in the industry!
On December 17, the Einstein Ceramics headquarters opening and the 2020 Brand Strategy Summit with the theme of "Big Brands Are Coming" were held at the Einstein Ceramics Global Marketing Headquarters and Gaomingmei Luhu on the 15th floor of Yongde Century Building, Foshan The resort was held grandly at Lingnan Garden Hotel.
Einstein Ceramics founder Yuan Yun, general manager Lin Biqin, marketing director Shao Huibo, business school executive dean Xu Fang, marketing manager Xie Gancai and other leaders, nearly 30 industry media and more than 300 people from all over the country The dealers’ families witnessed the launch of Einstein Ceramics Marketing’s new headquarters and the exploration of its disruptive strategies for 2020.
ColorExhibition Hall Leading the Industry Fashion
On the morning of the 17th, more than 300 family members of Einstein Ceramics dealers from all over the country, accompanied by Yuan Yun, the founder of Einstein Ceramics, visited the exhibition hall of the new headquarters of Einstein Ceramics. Facing the brand-new exhibition hall and leading fashionable products in the industry, every corner attracts Einstein family members to check in and speak out for Einstein’s new exhibition hall.
The new global marketing headquarters of Einstein Ceramics is a rare colorful exhibition hall in the ceramic industry, with a total area of nearly 1,500 square meters. It is composed of five parts: Einstein's Prologue, Time and Space Bending, Photoelectric Effect, Future Home, Flying Kowloon and The Complete Future. . The entire exhibition hall combines technology, optoelectronics, aesthetics, and Einstein's legendary life to create a legendary exhibition hall. Walking around the new exhibition hall of Einstein Tile, you can see the story of Einstein Tile and the world great man Einstein everywhere, and learn about Einstein's extraordinary life. And you will also find that Einstein Tile is the first exhibition hall in the industry to be decorated with colorful colors on a large area. This colorful exhibition hall is like a miniature Einstein Museum, giving people a feeling of traveling through time, as if they have entered a science fiction world. In the Einstein Tile Kowloon Flying Area,Nine major color systems are displayed in front of you, and each color system corresponds to an Einstein tile with special significance. This area is not only a fashionable corridor, but also a kingdom of color. It is a rare large-scale display space for colorful products in the ceramic industry.
Forsightedness opensa newera
On the afternoon of the 17th, Yuan Yun, the founder of Einstein Tiles, solemnly shared the new mission of Einstein Tiles to many media and Einstein family members: to allow 30 million families to enjoy a happy and fulfilling home space! At the same time, he also proposed the vision of Einstein Ceramics to become the most powerful brand in the ceramic industry. Throughout the afternoon strategy conference, Mr. Yuan gave a systematic and detailed explanation from the six major sections of the brand's mission, vision, values, market trends, team organizational structure, operating model and competitiveness.
Facing the difficulties of the industry and changes in the new business environment, Mr. Yuan proposed that only by changing thinking can brand iterations keep up with the changes of the times. Under the new changes, Einstein Ceramics will accelerate the pace of product research and development, launch a series of innovative products such as Feng Shui, leopard print, wood grain, leather grain, splash ink, terrazzo, shell, etc., coupled with a foreseeable innovative operation model, and with unique Products with core competitiveness and integrated cloud are two major nuclear weapons to seize strategic locations in 2020 and achieve our expected goals. The venue of more than 300 people applauded Mr. Yuan's wonderful speech many times. At the brand strategy summit, Einstein Ceramics also held a national dealer award ceremony. A total of 23 units won the "Excellent Dealer Award", 10 units won the "Excellent Operator Award" and 10 stores won the "Best Store" award". This is the high recognition from Einstein headquarters to the dealers who have been making efforts and contributions to the development of Einstein ceramic tiles.
Join forces to create a platformMatrix
In order to better prepare for the future, Einstein Ceramics integrates more resources to jointly create a mutually beneficial and win-win ecosystem. At the strategic summit, Einstein Ceramics held grand signing ceremonies with Shangpin Home Delivery, Just Just Culture, Taocheng News, Linear Communication, Zhiqian Business Management, Zhongzhi Marketing, Xinwang Zhiye and Tu Shengping. These strategic partners include listed companies, authoritative media, senior institutions, etc. Such a strong cooperation lineup empowers Einstein Ceramics in all aspects. At the signing ceremony, every signing guest had high hopes for cooperation with Einstein Ceramics and spoke highly of this enterprising brand.
Gather togetherTogether Enjoy the warmth of family
That night, the Einstein Tile 2020 Brand Strategy Summit Appreciation Dinner was held as scheduled. This was the first time that more than 300 Einstein Tile dealers met in Foshan. At the dinner, Einstein Ceramics founder Yuan Yun and general manager Lin Biqin gave speeches respectively, expressing their heartfelt thanks to everyone for their efforts and looking forward to working together to create a better future through thick and thin in the future. Einstein Tile Headquarters thanks the terminal family for their hard work over the past year. It not only prepared delicious wine and food, but also arranged exciting programs and rich raffle gifts. The guests who attended this event spent a warm and romantic night in the laughter, lottery and program.
United as one, witness the power of steel
At the Strategic Brand Summit on December 18, Einstein Ceramics warmly invited Mr. Luo Hongji from Zhongzhi Marketing to share the system for the upcoming 314 Brand Day. Facing the new changes, Teacher Luo put forward operable activity strategies based on the specific situation of Einstein tiles. in order to voteDetermined to win next year, the Einstein Tile family is united and issued a military order, determined to fight fiercely in 2020. On the same day, Mr. Zeng Huiwang from Xinwang Zhiye made an enthusiastic appearance and jointly revealed the password for doubling terminal performance with the Einstein family.
2019 is about to pass; 2020 is about the past and the future. I believe that Einstein Ceramics, under the leadership of Mr. Yuan and Mr. Lin, will achieve excellent results in the new year and realize the great vision of benefiting 30 million families across the country with a happy home space.
(This article is provided by the enterprise)
