Under the impact of the new coronavirus epidemic, even though the current situation is chaotic, as the saying goes, heroes emerge from troubled times. We have seen that outstanding companies such as Hengtong Sanitary Ware have the courage of heroes to defy the difficulties and the strategic thinking of wise men to prepare troops. They maintain a high-spirited attitude and overcome the difficulties together, joining hands with their families to face the difficulties. The deep love for the company has led more Hengtong people to turn crisis into opportunity and open up a new world of sanitary ware!
The world's ups and downs are like those of my generation, just like the years in the world. The emperor's hegemony is chatting and laughing, and I can't bear the drunkenness of life!
2020 is destined to be an extraordinary year. Under the impact of the COVID-19 epidemic, even though the current situation is chaotic, as the saying goes, heroes emerge from troubled times. We have seen that outstanding companies such as Hengtong Sanitary Ware have the courage of heroes to defy the difficulties and the strategic thinking of wise men to prepare troops. They maintain a high-spirited attitude and overcome the difficulties together, joining hands with their families to face the difficulties. The deep love for the company has led more Hengtong people to turn crisis into opportunity and open up a new world of sanitary ware!
On July 28, the theme of Hengtong 2020 Terminal Marketing Training and New Product Seminar was "Cohesion, Unity, and Win-win". On the beautiful island of Xiamen, it has hosted the "BRICS Conference" and hosted heavyweight international and domestic conferences. Xiamen International Conference Center Hotel, the conference kicked off grandly. It is reported that the guests attending this meeting include Yan Heqin, general manager of Hengtong Sanitary Ware Co., Ltd., Su Guozhong, chief editor of Nan'an Business News, Huang Zhemin, chief editor of Zhongjie.com, Xu Weihua, director of Hengtong Sanitary Ware Marketing Department, Lai Chuangai, head of Hengtong Sanitary Ware production, Hengtong Technology Research and Development Department head Gu Zhu and nearly 500 dealers and family members from across the country gathered together to discuss the direction of bathroom development and new business opportunities under the new situation of 2020.
The wise plan the situation, the capable plan the situation
The strategic thinking of Hengtong Sanitary Ware leaders
Yan Heqin, General Manager of Hengtong Sanitary Ware Co., Ltd.
The next three years will be the best era for the sanitary ware industry. The complexity of the current situation means that the market opportunities are limitless. The urbanization level is close to 60%, and the real estate market in the third and fourth tier markets has experienced structural growth. In 2019, the penetration rate of finely decorated houses was 32%, with an annual growth rate of 30%. Various signs indicate that urbanization and fine decoration projects will be the two key factors for the penetration of the bathroom market. General direction, Hengtong Bathroom 202In 2000, it will accelerate its efforts in the engineering channel, and its sales share is expected to exceed 38% of the company's total performance. This mid-year meeting is held grandly. Firstly, it is a reunion with the families of Hengtong dealers after the epidemic. Secondly, Hengtong Sanitary Ware will use practical actions to provide effective channel development, comprehensively transform and upgrade the SI system of specialty stores, and open tooling channels. "Through Train" uses a joint-stock cooperation model to share Hengtong Sanitary Ware's "high-quality, cost-effective, and highly recognized" high-quality products and first-hand engineering resources such as Hengtong Sanitary Ware's real estate strategic partners with dealers and families across the country to create together, Open up new market opportunities for sanitary ware and win the future together!
Xu Weihua, Marketing Director of Hengtong Sanitary Ware
"Blessings come with misfortune, and misfortune lies with blessings." Crisis coexists, and when the crisis is overcome, there will be an opportunity. Hengtong people are a community. In the current market that is changing rapidly, only by working together and advancing together can Hengtong be prosperous. The development is more vital and allows every Hengtong person to go further. In addition, he proposed the strategic layout of four "core strengths", namely brand power, product power, channel power, and product promotion power, and reshaped the brand tension around the brand influence of "China's Top Ten Bathrooms" and the terminal 4.0SI upgrade; hardware faucets, Bathroom cabinets, shower rooms, and smart sanitary ceramic product series continue to develop; terminal standardization and systematic creation, strengthening channels, and moving forward; from new media marketing and promotion, terminal event planning, etc., accelerating the influence of all dimensions of product push!
Lai Chuangai, head of Hengtong sanitary ware production, and Gu Zhu, head of Hengtong's technology research and development department:
During the meeting, the two heads of quality production and technology research and development focused on re-standardizing the operating standards of the production system standard process from the perspective of diversified, scientific, and digital production team building; focusing on quality planning, quality improvement, and quality control Focusing on the replaced quality goal, we are committed to providing customers with high-quality products that meet quality requirements or even exceed quality standards. We focus on developing bathroom cabinets and smart module product lines to meet the growing market demand and major changes in consumption structure. Adapt to the development trend of the times.
Quality changes life
Hengtong terminal upgrade version 5.0 is launched
The cultural connotation and product characteristics of a brand will be displayed through the terminal image. The new generation terminal image store launched by Hengtong Sanitary Ware is based on Hengtong corporate culture, with Chinese light luxury as the focus of decoration, echoing the corporate philosophy of "quality changes life", and through the store, a Hengtong store that is both internal and external is completed. Presented in front of consumers.
Traditional Chinese style has been around for thousands of years. After countless years of vicissitudes and history, it still retains its charm and exudes a strong oriental aesthetic sentiment. With simple and generous outlines and elegant and pure color matching, the overall design craftsmanship of Hengtong's new generation terminal image store is exquisite. Compared with the previous generation of terminal image stores, the door design of the new generation SI is more simple and fashionable, effectively showing the style characteristics of Chinese light luxury. The pace of modern life is so fast, people are more pursuing peace of mind. The new Chinese style is a symbol, the precipitation of time, makes people. Hengtong Bathroom has always been consumer demand-oriented, committed to solving consumer pain points, and combined ergonomics and aesthetics to create bathroom products that bring practicality, comfort, and visual beauty. In the process of brand development, Hengtong continuously adapts to the market and consumption upgrades, updates and iterates products and services, adheres to product quality standards, uses ingenuity to make the best products in the industry, and constantly exceeds user expectations with perfect quality both internally and externally, and comprehensively enhances national happiness. Quality of life.
New product release, bright new life
Bathroom cabinets, smart toilets, bathroom cabinets, hardware products
Hengtong Smart Toilet: The toilet is fired at a high temperature of 1280°C and is formed in one piece. The lines are smooth and beautiful, as soft and delicate as flowing water. It is as tender as water, but has a solid core as solid as a rock. . Combined with multi-layer technologies such as anti-knot glazing and nano-smart cleaning glazing, the scientific anti-odor water seal comprehensively protects home comfort and ensures a healthy and beautiful new toilet experience for your family; the silent slow-down cover bids farewell to the "stress era". Open up a new quiet and tranquil bathroom space, take your time, let the fast-paced life relax and unwind freely, slow down, and quietly appreciate the ultimate beauty of the true nature of life.
Bathroom cabinet: The fine lines of gold and white cut across the pure black background, just like the dazzling shooting stars breaking the silent night sky, the light and shadow flow, deep and charming. The unique texture, color and delicate lines are mysterious and sexy, majestic and stable, perfectly showing the luxurious and refined high-grade atmosphere. The deep black is crossed with several classic golden and white lines, which may be passionate or as calm as water.
Shower room: The consistent outstanding design and unique creativity are evident in every detail, providing more possibilities for dream construction of bathroom space. The designer integrates the angular visual art in life into the shower room, follows minimalism, abandons cumbersome design, and always implements classic geometric elements, which is clean and neat, with a unique aesthetic feeling. Through delicate handcraftsmanship, it shows the perfect integration of material, design and functionality.
Hardware series: The entire series of products adopts multi-layer electroplating technology and can withstand the 24-hour salt spray test in the laboratory test. This is an absolutely excellent result. Spanish track valve core, the world's top valve core brand, ensures no dripping after opening 500,000 times. POM imported bubbler, multi-layer filtration, effectively filters impurities, water flow and air are combined, the water output is soft, full, water-saving, silent and splash-proof.
Hengtong Bathroom:
HTOSN Hengtong Sanitary Ware was established in 2002 and is located in Nan'an, China, one of the three bathroom production areas in China. It is a modern enterprise specializing in the research and development, manufacturing and sales of integrated bathroom ware. The company is headquartered in Hengtong Industrial Park, Nan'an Avenue. It has two major parks, covering a total area of 160,000 square meters, and has four product production bases including hardware faucets, bathroom cabinets, shower rooms and ceramics, as well as R&D centers and marketing centers. In addition, through capital injection and holding of multiple supporting factories, it has gradually become a large-scale sanitary ware cluster enterprise. The company's products cover five major series: sanitary ceramics, hardware faucets, shower heads, bathroom furniture, and smart bathroom products.
(This article is provided by the enterprise)
