In 2020, FAENZA, an international high-end home furnishing brand that has gone against the trend in the post-epidemic era, has always adhered to the concept of bringing art into real home life, and strives to penetrate the artistic characteristics of products into every dimension of home space. Recently, the new brand TVC "Half Art, Half Life" was officially launched, explaining the integration of FAENZA's Italian artistic aesthetics and high-tech ergonomics, and leading a new experience in home space by bringing together warm living ideals.
A heartfelt tribute to "Half Art, Half Life"
When spiritual enjoyment becomes an indispensable part, home life led by an artistic atmosphere gradually becomes mainstream. FAENZA, one of the few artistic home furnishing brands in the industry, takes high-end artistry as its brand positioning direction and has always been centered around the main theme of art. The newly launched brand TVC elaborates on the upgraded new brand concept - half art, half life, which vividly expresses the artistic lifestyle.
From the home space to the art world, "Half Art, Half Life" deconstructs everyone's pursuit of quality life into scenes of drama sketches, and those imaginations about refinement, elegance and purity are finally staged in real life. The moving music that cultivates the body and mind expresses artistic yearning in a way that cleanses life. The elegant toes rise and rotate with the changes in rhythm, like the silence that sinks to the bottom of the water for a moment, and the excitement that rises to the top of the heart for a moment. In the intertwining of water, light and shadow, the dreamlike artistic sense and the real sense of water falling on the skin complement each other, and the ultimate imagination of the artistic home space unfolds, seeking a higher dimension of spiritual pleasure.
FAENZA’s new TVC deeply explores and focuses on brand value, presents high-quality aesthetics, integrates high-tech and ergonomics, and has an inner quality that integrates artistic appearance and black technology. It will combine the pursuit of elegant and comfortable life with artistic aesthetics The perfect integration gives soul to home aesthetics and provides a beautiful and comfortable home space. A fulfilling spiritual life is the eternal destination of the heart, and the design that is full of artistic life and close to people's hearts gives the best answer to a quality life.
Integrate art into pure life
Art is not only a condensation of life, but also an extension of feelings; home life is not just spatial imagination, but can also be filled with ideals. The brand's vitality is everlasting, nourished by a profound cultural heritage. Faensa is an important birthplace of Italian porcelain. It is famous around the world for producing beautiful, elegant and artistic ceramics, and its cultural atmosphere attracts people from all over the world. artist, the famous Fauvist painter Henri Matisse (Henri Matisse) is one of them. At the end of the 19th century, the young Matisse came to the small town of Faenza to seek artistic inspiration. Under the sun, the girl was concentrating on glazing the porcelain cup. Her movements were gentle and powerful, and the skillful techniques on her hands revealed her profound heritage. As if she is in a state of selfless art, the girl's eyes are full of enthusiasm and concentration, her brows are slightly frowned occasionally, and her grasp of details is even more meticulous. This consummate craftsmanship deeply moved Matisse, and he used smooth lines to outline a very charming character sketch, which is the world-famous painting "Les Demoiselles Faenza". Her elegant, vivid, passionate and unique artistic charm soon swept the world, being praised and imitated by the world.
In the process of continuous practice, development and integration, the artistic style contained in "Faensa Girl" is like the genes flowing in the blood of Faensa, providing the brand with lasting vitality. In 1999, the Faensa brand entered China with its admiration and passion for art. It owned China's first production line and produced the first Faensa toilet, allowing Chinese consumers to experience the possibility of an elegant lifestyle. .
Today, FAENZA has 2,000+ sales outlets across the country, 170+ authorized patents, and 10+ modern production bases. While constantly pursuing design and quality, it focuses on polishing bathroom products and has become a well-known artistic lifestyle brand in the industry. Enjoy artistic life and let the exquisiteness continue indefinitely. FAENZA uses art to create a high-quality international artistic lifestyle and open up an ideal life for consumers.
(This article is provided by the enterprise)
