Recently, the issue of the elderly being refused payment in cash because they do not know how to use smartphones has become a hot topic, triggering heated discussions among the public and the media. In addition, the General Office of the State Council issued the "Implementation Plan for Effectively Solving the Difficulties in Using Smart Technology for the Elderly" Notice" makes people feel the strong policy warmth and humanistic care.
It is not only applications for the elderly that are trapped by smart devices, but also the right to choose: most smart devices are packaged with the whole family, and even if they are not using the functions, they have to pay for them all; at the same time, the price also excludes many users: even in In the United States, the price of smart toilets also prohibits many working-class people.
Recently, Wrigley Sanitary Ware launched a light smart toilet in the "Double Twelve, Grab the Factory" event jointly launched by stores across the country. As a global leader in smart home furnishings, Wrigley Bathroom uses the concept of "light intelligence" to solve the dilemma of cost-effectiveness and waste in intelligent design of smart devices, triggering thinking about the supply and demand relationship between simple lifestyles and diverse choices in the context of smart cities and smart lives.
Intelligence, humanity, marketization and choice
The upgrading of industrial technology and the improvement of people's living standards have led to the unprecedented rapid development of smart devices, which has also brought great benefits to people's lifestyles. Wrigley Bathroom's global smart home ecosystem includes smart constant-temperature showers with constant temperature and water flow, smart defogged bathroom mirrors that can be switched on and off with a wave of the hand and can adjust three light sources to reflect delicate makeup, and four major features: The "Super Clean" series of smart toilets with self-cleaning and antibacterial technology improve people's quality of bathroom life and innovate people's smart living space with full-cycle, full-scenario and full-category smart homes.
Like other smart products, smart applications such as smart toilet seat heating and buttock washing and washing, while bringing high-tech enjoyment to people, also have the problem of comprehensive functions but complicated operation, which brings embarrassment to some elderly people: No Go to the toilet. Fortunately, Wrigley Bathroom simplifies the complex through the "one-click memory function": set in advance and remember the seat temperature, hip wash water temperature, hip wash water pressure, drying temperature, and nozzle position for three different users, even for the elderly and children. It can also be used with one-click operation.
And choice is another issue: even if you don’t need so many functions, you still have to pay for all the functions, because there is no split option; at the same time, the price is also a hard threshold, even in the United States: According to foreign media analysis of Amazon purchase reviews, It shows that many working-class people are still unable to accept the high price of smart toilets, even if they come with more additional functions.
Multiple choices between light intelligence and simplicity and luxury
Most people who have lived in the north have the muscle memory of sitting on the toilet in winter and the cold and sour feeling.Many people buy smart toilets and have a strong demand for seat heating. However, most smart toilets are family-sized toilets that combine seat heating with other functions. This results in users either paying a high price for all the functions of the smart toilet, or giving up all functions, even if they are just needed like seat heating.
Some people like high-profile luxury, while others like simplicity and practicality. During Double Twelve, Wrigley Sanitary Ware launched the smart smart toilet series AB1027, which is aimed at the pain points of using the toilet in winter, solves the basic need for seat heating, and achieves a higher cost performance, providing users with another choice. As a representative of Wrigley Bathroom's "light intelligence" concept, this light intelligent toilet also has an automatic flushing function when leaving the seat, reducing the chance of contact with bacteria; in addition, the toilet also comes with a night lighting function, a beautiful, soft and non-glaring night light to avoid Affecting one's own and others' sleep reflects intelligent and humane design.
Light smart toilet Zhimei series AB1027
Solving customer needs and providing customers with opportunities for multiple choices is respect for customers and is the foundation of corporate competitiveness. Wrigley Bathroom has continued to study user needs for many years and provides users with more and more cost-effective solutions: As early as 1995, the second year after the establishment of Wrigley Bathroom, it achieved the technical difficulties of mass production of one-piece toilets, not only water consumption It is one-third less than the separate toilet, and has also reduced the price of the one-piece toilet monopolized by foreign capital by nearly half; in 2006, it produced China's first smart toilet "Royal Star", leading the intelligent upgrade of the industry with technology; in 2016, it broke the traditional bathroom It took the lead in entering into the strategic layout of customized bathroom ware based on its limitations; and in 2019, it innovatively introduced a new retail model and led the revolution in marketing scenarios in the industry.
Tolerance is great, the wisdom of everyone in the global smart home
Only when Mount Tai does not allow soil, it can grow as big as it does; only when rivers and seas do not accept small streams can they grow as deep as possible; only when an enterprise tolerates and solves the diverse needs of users and constantly seeks innovation and change can it achieve success for everyone. In Wrigley Bathroom’s smart home ecology, there are not only cost-effective “light smart toilets”, but also anti-epidemic black technology “super clean” smart toilets; not only smart constant-temperature showers that protect babies’ delicate skin, but also makeup Smart defogged bathroom mirrors with youthful and beautiful makeup; not only the Yafei series customized bathroom space suitable for charming couples, but also the Via series customized bathroom space that embodies family wisdom. Based on user needs and leading industry changes, Wrigley Bathroom has become the vane of the bathroom and home furnishing industry and is becoming a global smart home player.
The master style of Wrigley Sanitary Ware not only stands at the height of the smart home industry, but also stands at the global height of becoming a world-class company, and shows its talents even more in times of crisis. In the context of the global epidemic crisis, Wrigley Sanitary Ware created opportunities in the crisis and went against the current: at the beginning of 2020, it won 7 German IF Design Awards and 2 German Red Dot Awards, demonstrating China's design competitiveness on the international stage. ; For the seventh consecutive year, it has been the preferred supplier of the top 500 Chinese real estate companies, and ranked third in the "Bathroom Ware Category", keeping pace with world-famous bathroom brands such as Kohler, American Standard, and TOTO; during the 618 period, all-channel sales exceeded 600 million, Online sales on Double 11 exceeded 792 million, continuously breaking industry records with full-matrix marketing.
The launch of the "light intelligence" concept is only a product node after the upgrade of Wrigley Bathroom's three major strategies of "brand strategy, channel strategy, and product strategy" in 2020. Adhering to the concept of "improving people's quality of bathroom life and innovating people's smart living space", Wrigley Bathroom has used its diverse wisdom for 26 years to gradually establish a full-cycle, full-scenario, and full-category smart home ecosystem, becoming a global smart home player.
It is reported that the "Double Twelve Factory Grabbing" campaign jointly launched by Wrigley Sanitary Ware stores across the country will last from November 23 to December 13. During this period, there will also be a "1,999 yuan grab for smart toilets and two bathroom sets." Factory discount activities such as "get one free".
The "light smart" toilet, which is the highlight of the event, not only solves the pain point of cold and sour toilet seats in the cold winter, but also provides a simple, practical and easy experience to get rid of complicated smart constraints, and allows more users to use it more cost-effectively. Easy to accept, providing multiple choices for both supply and demand parties.
Use simplicity to control complexity and use minimalist pragmatism to break the intelligence gap; this is not only the product wisdom of "light intelligence", but also the corporate wisdom of "global smart home masters".
