On January 14th, with the theme of "Inheriting the Original Intention The 2021 Oceano Core Dealer Conference with the theme of "Seize the Opportunity and Advance Together" was held grandly in Foshan, Guangdong. More than a hundred core dealer family members from the Southern Sales Operations and Management Center gathered together to review the struggles and gains in 2020 and discuss plans for a brilliant career in 2021.
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Oshenno people running against the wind
created impressive results in2020
In the difficult situation In 2020, Oceano people chose to run against the wind, and with firm fighting spirit and swift actions, they launched a total of 1,090 popular promotional activities, completed 216 terminal empowerment training tasks, and 279 intensive channel activities. The Southern Sales Operation Management Center The dealer channel achieved an impressive year-on-year growth of 28%.
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All of this is the result of the joint efforts of all dealer families and Oceano people. Oceano is grateful to all dealers and their families for working together!
Full-dimensional empowerment, full-scale attack
Seize the opportunity and forge ahead together< /span>
In 2021, for Oceano people and distributors For business people, it is a new starting point. In the new year, Oceano will empower terminals from all dimensions including production capacity, supply chain, platform, products, finance, brand, and marketing to move forward.
Ding Tongwen, President of Oceano
We are in the midst of a structural change in growth During this critical historical period, we must carry forward the past and open up the future through continuous changes and improvements, and practice the development path that belongs to Oceano. Through product innovation, application innovation, organizational management innovation, and growth theory innovation, we must focus on three major strategies and seize the new market development trends. Opportunities to build Oceano’s systemic capabilities and fully empower terminals.
Pang Shaoji, Vice President of Oceano
Abundant production capacity is the energy for enterprises to accelerate progress. Oceano's manufacturing base focuses on increasing production capacity, optimizing structure, and in-depth research and development. It fully integrates upstream design, material and equipment innovation resources for the market, and provides comprehensive support through three major dimensions: a new research and development system, a full product line system, and abundant production capacity. Forge ahead on the business side.
Tan Yisong, general manager of the Engineering Operation and Management Center
Oshennuo was the first in the industry to seize the opportunity of real estate decoration, its tooling business became the industry leader, and its total production and sales scale reached the first group in the industry. In 2021, Oceano will focus on customer management, create a shared and open tooling platform, and be guided by cooperation, symbiosis and value sharing, and work hand in hand with dealers and channel customers to create a better future!
Li Yao, general manager of the supply chain management center
Facing customers directly and truly meeting customer needs as the center, Oceano adopts a good product management system and a set of products with "facing different customers" Five "one" strategic implementation plans, including a product delivery system that more agilely meets customers' individual needs, and a shareable, comprehensive, and controllable logistics service network, create an optimal supply chain comprehensive empowerment system and strive to satisfy customers .
Legal Affairs Director Lai Weibiao
Based on the big data of Oceano engineering projects, we collaborate with partners to make full and reasonable use of various resources, build a complete dealer support mechanism and compliance operation methods, advance in-depth development of engineering projects and service cooperation, and work with dealer families People co-create and share project results and benefits.
Han Shengfeng, Director of Product Design and Display Center
Products are the foundation of an enterprise, and only products are the way forward. In the current era of omni-channel development, Oceano uses a multi-channel and multi-market product strategy to help terminals become bigger and stronger. Oceano will launch a diversified product portfolio according to different channels and different customer needs, and maximize product competitiveness with more precise exhibition hall positioning.
Li Yaoming, Director of Financial Management Center
Ocean Nuo will pass financial finance based on finance+The empowerment mechanism of data analysis provides dealers across the country with all-round empowerment including financial support, engineering assistance, business collaboration, and standard coordination, helping terminals to move forward bravely. Only by fighting hard can we gain something; working together will make us more brilliant!< /span>
Wen Tingting, Manager of Brand Integrated Communication Department
2021 Oceano’s brand proposition is “Strong Brand, strong awareness”. Starting from the two dimensions of brand power and service power, through a brand launch strategy that fully covers online and offline channels and seamlessly integrates manufacturers, we focus on amplifying the brand's voice, and at the same time promote the terminal to deepen the designer channel through focus activities, thereby creating a heavyweight The Oceano brand.
Li Zhihua, General Manager of Sales Operation Management Center
The market environment in 2021 will be more severe. You need to face your own situation head-on, keep up with the headquarters’ strategies, and achieve rapid growth together. In 2021, Oceano will comprehensively empower terminals to achieve rapid and maximum scale through six major operation modules: market sorting, channel sorting, product sorting, team sorting, price sorting, and operation sorting, and achieve doubled performance!
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2021 Oceano Strategic Media Release
Building a three-dimensional and diverse brand communication system
The market is iterating rapidly, and accurate and powerful communication has become the key to the accelerated development of enterprises. At the scene, Oceano joined hands with Douyin, CCTV, JCDecaux Airport, NetEase News Home, and China Space Foundation to launch the "2021 Oceano Strategic Media Release" ceremony.
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The 2021 Oceano communication strategy will be "strong For the purpose of "exposure", we have built a three-dimensional and diversified brand communication system of "integrated platform and strong communication", so that every target group can become a follower, consumer and communicator of Oceano!
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In addition, a new product ordering meeting was held at the conference site. Dealers were full of praise for the new products that had just been launched and rushed to buy them.
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The headquarters exhibition hall was also officially opened today with a new look. Innovative display methods, new home elements, and exquisite quality of life......The exhibition hall of Oceano Headquarters gathers high-end home design inspiration and refreshes the dealers’ circle of friends.
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23 years of accumulation and growth have created Oceano The industry status of high-end ceramic tile customization homes. In 2021, Oceano will continue to join hands with dealers and families across the country to embark on a new journey, prosper together with peers, and create a new future!
