On June 28, Changan Ceramics Brand held the 2022 Changan Ceramics and Slate Brand Upgrade and New Product Launch Conference in the exhibition hall of the Foshan headquarters. The core Changan dealers and their families gathered together to witness this great turning point of profound significance!
Tan Xiaowen, Vice President of Marketing of Jiangjun Ceramics Group, Zhao Hongwei, General Manager of Changan Ceramics Brand, Zhang Zhiwen, Deputy General Manager, Peng Zhongtao, Space Design Department Manager of Jiangjun Ceramics Group, Brand Director of Shisan Brand Planning and Operation Co., Ltd. Yang Zhanhong and other leaders were invited to attend.
Group strategy: five outputs, focusing on new consumption
In recent years, driven by the tide of consumption upgrading, my country's ceramic enterprises have actively adapted to new changes in domestic and foreign markets, focusing on technological upgrading, R&D and design and other aspects of innovation. Product quality has been continuously improved, brand influence has gradually expanded, and marketing Channels continue to expand. Under multiple pressures and competition, ceramic companies are undergoing a new round of transformation.
At the meeting, Tan Xiaowen, vice president of marketing of Jiangjun Ceramics Group, expressed his warm welcome and blessings to the dealers’ families who attended the press conference, expressed his sincere gratitude to the family members for their efforts over the past year, and reviewed the group’s strategy for 2022. share. He proposed that it is time for Changan Ceramics to upgrade its brand strategy, which is mainly reflected in the "five outputs, all-round upgrades": brand output, product output, service output, management output, marketing output and other five dimensions, which will have a positive impact on the development of Changan brand. Propose strategic deployment. He also emphasized that the Changan brand should be based on the new development stage, implement new development concepts, work together, and strive to open up a new situation for the company's high-quality development.
Brand upgrade: join forces to follow the trend
Zhao Hongwei, general manager of Changan Ceramics Brand, said in his speech that in 2022, Changan Brand will join forces with well-known third-party brand strategy companies to fully integrate resources, with a higher position, larger layout, updated image, With more diverse choices, from new brand image, to product upgrades, to new marketing strategy planning, the Changan brand has demonstrated to dealers across the country the strong strength of a booming first-line brand, and demonstrated Changan's new ability to follow the new trends of the times. face.
Image upgrade: march towards beauty
Based on the update of the brand development strategy, Changan will comprehensively upgrade the brand visual system in 2022. The slogan "Chang'an, heading towards great beauty" has further clarified the brand positioning. Yang Zhanhong, brand director of Shisan Brand Planning and Operation Co., Ltd., was specially invited to the scene to elaborate on the new brand system.
In terms of terminal image display, Changan's 2022 terminal display will use a young, new Chinese style to create a new image of a grand, simple and high-quality lifestyle home. In visual expression, we will also use immersive experience to show the texture and details of the store to enhance the overall brand style.
Product upgrade: technological innovation to build strong competitiveness
In view of the new product strategy, Zhang Zhiwen, deputy general manager of Changan, said that at this press conference, the Changan brand unveiled the light sand·original series and the soft·elegant series of heavyweight products. From the product light, texture, All aspects of color, style, and craftsmanship are upgraded, and technological innovation is used to continuously promote brand upgrading, focusing on the new consumption era, and bringing consumers a higher-quality home life experience.
As a benchmark enterprise in the ceramic industry, Changan continues to lead the development of the enterprise with technological innovation and makes its own efforts to satisfy the people's yearning for a better life. Changan responds to the development of the times and meets consumers' needs for multiple categories of products. In the second half of this year, it will create a brand that is closer to consumers, has regional customization, full styles and full colors, full specifications and supporting products, and "the enemy has nothing, we have it, and the enemy has our essence" The product system provides consumers with one-stop home life solutions and builds stronger product competitiveness.
2022 is an unusual year, and the powerful Changan ceramic tile brand will move forward fearlessly. In the 17 years of deep cultivation in the industry, Changan has opened up a new track dominated by itself. . The convening of the brand upgrade press conference will inevitably lead the transformed Changan Ceramics to gallop forward. In the future, it will surely lead dealers to ride the wind and waves and climb to new heights!
